Thought Leadership Essays

Viewing posts from April, 2016

ITL #168 Vignettes from a PR Newsroom in India: learnings and experiences at GBM Live! Newsroom

The concept of a newsroom is increasingly becoming central to every large PR agency. By Prema Sagar.

ITL #167 Diversity as a differentiator: celebrating female success as a customer imperative

In the male-dominated investment world, asset management business Columbia Threadneedle is using comms to highlight a compelling business case for greater diversity. By Alison Jefferis.

ITL #166 Talking fluently: boundaries are not geographic, but idiomatic

New models are emerging as the internet continues to break down traditional national borders. By Núria Vilanova.

ITL #165 Science based reputation management: insight, influence and persuasion

Five major steps are involved in creating science based reputation management campaigns. By Ashwani Singla.
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