Thought Leadership Essays

ITL #246 Investor relations: juxtaposition of traditional and contemporary communications

Traditional IR tools still have their place but it stands to reason that reaching out to investors must take into account the vast array of channels presently available. By Richard Tsang.

Social Media Across Greater China

Research into the impact of social media on the purchasing behaviour of female internet users across Greater China points up some interesting regional variations, reveals Richard Tsang.
Welcome to IPRA


Authors

Follow IPRA: