Viewing posts from December, 2010

Bridgestone’s Japanese Value Proposition

In a tough economic climate, Bridgestone supported the launch of its eco-friendly passenger tires with an internal communications campaign carefully designed to drive home the message that the new products should be sold on value rather than price. David H

Shell takes Aim at Misreporting

Corporate communications must adapt to new media realities. For Shell that means following strict guidelines on public disclosure of oil spills and deciding when or indeed whether to set the record straight when inaccurate stories appear in the media. By O

Demystifying PR in the Nordic Region

n PR terms at least, the Nordic markets are often misunderstood. Garry Lockwood offers some advice on effective communications in this affluent region of Europe.

A World in Trust

Leadership and performance measures are essential to re-ignite trust and sustainability, writes Sandra Macleod.

Let your Customers do your PR for you

Allowing customers a platform from which to voice their opinions about you can be daunting. However, reviews and recommendation have a massive impact on buying behaviour, says Crispin Manners.

Latin American Professionals Look at the Future

Juan-Carlos Molleda outlines the findings of a pan-regional survey on trends in Public Relations and Communication Management.

The Socialization of Communications in Latin America

There has been a massive growth in the Internet Penetration Rate across South America during the past decade, writes Victoria Osorio

Institutional PR across the European Union

The European Commission faces some major challenges in communicating its activities and the rights of half a billion citizens across the European Union’s 27 countries, writes Alia Papageorgiou.

Face to Face with the Future

Sara Render of independent PR network ECCO argues that international PR practitioners are going to need a broader skills set, range of communications tools and investment in the face of over-extended on and off line media channels.

Innovation is Key – Now More than Ever?

As 2010 draws to a close Jonathan Shillington believes it has been a year in which the PR profession has had to adapt more rapidly than ever before.
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