By:
David Huerta
20/12/2010
In a tough economic climate, Bridgestone supported the launch of its eco-friendly passenger tires with an internal communications campaign carefully designed to drive home the message that the new products should be sold on value rather than price. David H
By:
Olav Ljosne
20/12/2010
Corporate communications must adapt to new media realities. For Shell that means following strict guidelines on public disclosure of oil spills and deciding when or indeed whether to set the record straight when inaccurate stories appear in the media. By O
By:
Garry Lockwood
20/12/2010
n PR terms at least, the Nordic markets are often misunderstood. Garry Lockwood offers some advice on effective communications in this affluent region of Europe.
By:
Sandra Macleod
20/12/2010
Leadership and performance measures are essential to re-ignite trust and sustainability, writes Sandra Macleod.
By:
Crispin Manners
20/12/2010
Allowing customers a platform from which to voice their opinions about you can be daunting. However, reviews and recommendation have a massive impact on buying behaviour, says Crispin Manners.
By:
Juan-Carlos Molleda
20/12/2010
Juan-Carlos Molleda outlines the findings of a pan-regional survey on trends in Public Relations and Communication Management.
By:
Victoria Osorio
20/12/2010
There has been a massive growth in the Internet Penetration Rate across South America during the past decade, writes Victoria Osorio
By:
Alia Papageorgiou
20/12/2010
The European Commission faces some major challenges in communicating its activities and the rights of half a billion citizens across the European Union’s 27 countries, writes Alia Papageorgiou.
By:
Sara Render
20/12/2010
Sara Render of independent PR network ECCO argues that international PR practitioners are going to need a broader skills set, range of communications tools and investment in the face of over-extended on and off line media channels.
By:
Jonathan Shillington
20/12/2010
As 2010 draws to a close Jonathan Shillington believes it has been a year in which the PR profession has had to adapt more rapidly than ever before.