Thought Leadership Essays

Viewing posts from January, 2024

ITL #560 International Holocaust Day: Public Relations versus propaganda

author"s portrait Public Relations professionals have the ability to make the world a better place. By Tamir Haas.

ITL #559 Corporate communications as a service centre for the media industry: a double-edged sword

author"s portrait Offering corporate communications as a service centre for media companies harbours opportunities and risks in equal measure. By Markus Berger.

ITL #558 Driving forces in corporate communications: operational and strategic challenges

author"s portrait If you want to survive in the jungle of strategic and operational challenges, you need clarity and an overview above all else. By Andreas Hammer.

ITL #557   No really, it’s not about you: a health insurance lesson from Mexico

author"s portrait PR can play a crucial role in making essential services relevant in growth markets. By Roger Darashah.

ITL #556   Don’t fall prey to lazy assumptions: how consumer insights can help with effective communications

author"s portrait Gut feeling remains a comms professional's super skill, but only when used in conjunction with audience knowledge. By Vic Miller.
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