Thought Leadership Essays

Viewing posts from June, 2024

ITL #581 Greenwashing risk: the state of play around the world

author"s portrait The air is getting thinner for corporate greenwashing across the world as governments adopt new laws against false green claims. By Daniel Silberhorn.

ITL #580 Donald Trump on trial: his PR plan hits roadblocks as he becomes the first former U.S. president ever convicted of a crime

author"s portrait What is the Trump PR strategy really all about? Attack, deflect, and delay. By Andrew Blum.

ITL #579  The future of AI: ethical development, regulation and education take center stage

author"s portrait Key guidelines to help communications leaders ensure organisations uphold claims of trustworthy and responsible AI development. By Svetlana Stavreva.

ITL #578   Thinking like engineers: how public relations can help businesses win in the ‘era of less’

author"s portrait Four ways to innovate and build more effective communications at a time when marketing budgets are squeezed. By Brendon Craigie.
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