Thought Leadership Essays

Viewing posts from August, 2021

ITL #437 From ‘Eau de Holiday’ to ‘Sunrise Chasers’: covid-19 unleashes PR creativity

Sitting on the IPRA Golden World Awards 2021 jury showed how covid-19 has brought the strongest sides of the PR industry to light. By Daniel Silberhorn.

ITL #436   Justice as a platform: for brands, getting political is the only way forward

In these corrosive times, public relations can play a positive role in helping companies maneuver when the goal is both doing well and doing good. By Andrew Graham.

ITL #435 Greentech firms: brand growth in the year of COP26

There are great opportunities for greentech businesses to increase their profile and grow but they must be careful about the claims they make because the greenwash detectors are out in force. By Simon Coughlin.

ITL #434 Diversity, Equity & Inclusion: an urgent call for companies in LATAM to act now

Latin Americans have high trust in businesses but expect them to be strong on DEI and help fix societal problems. By Mariana Sanz.

ITL #433 The vital context of ‘sorry’: collective apology and social memory

Apologies represent complicated social interactions but there is often confusion over whether they fulfil a moral obligation or simply provide packaging for a crisis communication appeal. By Amy Thurlow.
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