Thought Leadership Essays

Viewing posts from March, 2020

ITL #364 - The industry evolution train: will we catch it?

author"s portrait Strategic communications must evolve to become better partners to the CEO and business. By Sukanti Ghosh

ITL #363 Effective social media engagement: the rapidly changing rules

author"s portrait How the Optical Society (OSA) uses social media to tell its stories, fight disinformation and engage with influencers. By Suzanne Ffolkes.

ITL #362 Crisis after crisis: the road to disaster

author"s portrait A mismanaged crisis often sparks a second, even greater crisis that has the potential to prove fatal for the organization in the firing line. By Mercedes Córdova.

ITL #361 - Coronavirus: tackling misinformation in a time of panic

author"s portrait Accurate and inaccurate information about COVID-19 is spreading faster than the investigations medical experts are conducting into the virus. By Trey Watkins.

ITL #360 Public relations 4.0: challenges and opportunities for a new PR stage

author"s portrait In today’s fast-moving world, PR faces a quartet of major challenges: measurement, ethics, appropriate use of all available channels and education. By Patrik Schober.
Welcome to IPRA


Authors

Archive

May (4)
July (5)
June (4)
May (5)
July (4)
June (4)
May (5)
July (4)
June (4)
May (5)
July (4)
June (5)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (5)
July (3)
June (4)
May (5)
July (4)
June (5)
May (5)
July (5)
June (4)
May (4)
July (4)
June (3)
May (3)
June (8)
June (17)
March (15)
June (14)
April (20)
June (16)
April (17)
June (16)
April (13)
July (9)
April (15)
Follow IPRA: