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Viewing posts from October, 2020

ITL #393 Feeling the force: new world, new channels

The upheavals of 2020 have led to some fresh consumer habits and the revival of some more traditional ones. Communicators must stay alert to change. By Rodolfo Oliveira.

ITL #392   The Chinese luxury lifeline: the clues in the figures

Consumer confidence in China has recovered well. But the key for international luxury brands looking to exploit this vast market may lie in showing appreciation for Chinese culture in the right way. By Gregory Cole.

ITL #391 Reimagining communications: can the industry build back better after covid-19?

Circumstances have forced communicators to consider what really matters, leading to some positive and long overdue changes. By Eva Sogbanmu.
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