The gap between PR theory and practice is not always easily bridged. How self-aware are senior practitioners and how much do they interrogate their thinking when making decisions? By Jacquie L’Etang and Mandy Powell.
Boutique PR agencies are increasingly adept at working with clients on communications assignments that involve an international dimension. By Joy Scott.
Young innovators in the creative industry are doing far more than getting a foot on the lower rungs of the career ladder. By Kerrie Finch
Given how quickly the communications landscape is changing, is ‘experience’ quite as valuable as it used to be? By Khamisi McKenzie.