Thought Leadership Essays

Viewing posts from December, 2013

ITL #55 Wanted: A Community of Practice for Senior Public Relations Practitioners

author"s portrait The gap between PR theory and practice is not always easily bridged. How self-aware are senior practitioners and how much do they interrogate their thinking when making decisions? By Jacquie L’Etang and Mandy Powell.

ITL #54 Putting solutions together in more innovative ways: Do we really need faster horses in multinational PR?

author"s portrait Boutique PR agencies are increasingly adept at working with clients on communications assignments that involve an international dimension. By Joy Scott.

ITL #53 Generation Next: Glimpsing the future while nurturing the stars of tomorrow

author"s portrait Young innovators in the creative industry are doing far more than getting a foot on the lower rungs of the career ladder. By Kerrie Finch

ITL #52 The rules have changed: Is PR a young person’s game?

author"s portrait Given how quickly the communications landscape is changing, is ‘experience’ quite as valuable as it used to be? By Khamisi McKenzie.
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