Thought Leadership Essays

Viewing posts from May, 2021

ITL #424 Engage with the European Union? A potential route to untapped benefits

author"s portrait Many business people think reaching out to the EU is a waste of time. Yet those working in its institutions are often approachable, knowledgeable and, most importantly, open to engagement. By Angele Giuliano.

ITL #423 Making your audience care: lessons from literature for PR professionals

author"s portrait We can learn a huge amount from literature…and not only about how to write better. By Andrea Gissdal.

ITL #422   Communication as a force for good: principles in keeping with the UN SDGs

author"s portrait Is the international PR community ready and willing to adopt a set of core principles to guide practice on social responsibility, including care for our planet? By Inge Wallage.

ITL #421   Success: what if we only measured it by the state of our relationships?

author"s portrait Good relationships are vital. So how can we measure the state they’re in? By Phil Borge-Slavnich.

ITL #420 - Rising to the challenge: how CAE maintained employee engagement amid the pandemic

author"s portrait A four-pronged employee empowerment strategy with measurable objectives helped Canadian aerospace technology company CAE keep morale and performance levels high. By Hélène V. Gagnon.
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