Thought Leadership Essays

Viewing posts from May, 2021

ITL #424 Engage with the European Union? A potential route to untapped benefits

Many business people think reaching out to the EU is a waste of time. Yet those working in its institutions are often approachable, knowledgeable and, most importantly, open to engagement. By Angele Giuliano.

ITL #423 Making your audience care: lessons from literature for PR professionals

We can learn a huge amount from literature…and not only about how to write better. By Andrea Gissdal.

ITL #422   Communication as a force for good: principles in keeping with the UN SDGs

Is the international PR community ready and willing to adopt a set of core principles to guide practice on social responsibility, including care for our planet? By Inge Wallage.

ITL #421   Success: what if we only measured it by the state of our relationships?

Good relationships are vital. So how can we measure the state they’re in? By Phil Borge-Slavnich.

ITL #420 - Rising to the challenge: how CAE maintained employee engagement amid the pandemic

A four-pronged employee empowerment strategy with measurable objectives helped Canadian aerospace technology company CAE keep morale and performance levels high. By Hélène V. Gagnon.
Welcome to IPRA


Authors

Archive

July (4)
June (4)
May (5)
July (4)
June (5)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (5)
July (3)
June (4)
May (5)
July (4)
June (5)
May (5)
July (5)
June (4)
May (4)
July (4)
June (3)
May (3)
June (8)
June (17)
March (15)
June (14)
April (20)
June (16)
April (17)
June (16)
April (14)
July (9)
April (15)
Follow IPRA: