Personalised communication that addresses innate social needs plays a major role in keeping employees happy and productive. By Crispin Manners.
India presents huge opportunities for multinational corporations but it is also a complicated and challenging country in which to do business. By Nitin Mantri.
Many organisations struggle to map out the level and balance of internal and external support necessary to deliver the communications results they desire. By Julia Willoughby.
Amid fast-paced change and growing incivility, brands are finding near-future thinking more realistic than long-term mapping. By Ian Rumsby.
Company founders often struggle with staff management and business reputation issues, with potentially damaging consequences. By Jacqueline Purcell.