Thought Leadership Essays

Viewing posts from November, 2021

ITL #450 Changing PR strategies: embracing digital and social

author"s portrait Crisis PR has to include a clear-eyed vision and sure-footed strategies, in order to convey a sense of calm and capability. By Pia Desai.

ITL #449   From journalism to PR: how insider media knowledge can give PR pros an edge

author"s portrait Everyone in PR can get better at what they do by applying some lessons from journalism. By Michelle Mekky.

ITL #448   Careers without tears: tips from some titans of PR

author"s portrait Dreaming of success in PR? Here’s some helpful career management advice from illustrious communicators. By James Thellusson.

ITL #447   Good governance: what PR professionals can bring to the boardroom

author"s portrait Amid the growing importance of ESG, the time is right for communicators to broaden their knowledge and aim for a seat at the top table. By Sandra Sinicco.

ITL #446 The great challenge: creating, crafting and upholding sustainability narratives

author"s portrait Diversity and inclusion in leadership teams, particularly in sustainability, reinforces versatility and strength of strategies and narratives. By Zeynep Özbil.
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