Thought Leadership Essays

Viewing posts from November, 2021

ITL #449   From journalism to PR: how insider media knowledge can give PR pros an edge

Everyone in PR can get better at what they do by applying some lessons from journalism. By Michelle Mekky.

ITL #448   Careers without tears: tips from some titans of PR

Dreaming of success in PR? Here’s some helpful career management advice from illustrious communicators. By James Thellusson.

ITL #447   Good governance: what PR professionals can bring to the boardroom

Amid the growing importance of ESG, the time is right for communicators to broaden their knowledge and aim for a seat at the top table. By Sandra Sinicco.

ITL #446 The great challenge: creating, crafting and upholding sustainability narratives

Diversity and inclusion in leadership teams, particularly in sustainability, reinforces versatility and strength of strategies and narratives. By Zeynep Özbil.
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