Thought Leadership Essays

Viewing posts from October, 2015

Inverting the pyramid: responding to the seismic shift that has transformed communications

Old models have been turned upside down. Communicators today must have a diverse skillset, understand the art of conversation and be savvy in engaging audiences. By Peter Parussini.

Global communications challenges: recommendations for African companies and organizations

Plenty of positive economic news is coming out of Africa. But despite the growth, negative perceptions remain and need to be overcome. By Claudine Moore.

Hardware comes with soft skills: the role of communications in the public acceptance of energy projects

Earning a social licence to build new energy infrastructure is a huge task. Communications and engagement are now essential ingredients. A project needs a communications plan just as it needs an engineering plan. By Hansch van der Velden and Dimitri Schildmeijer.
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