Thought Leadership Essays

Viewing posts from October, 2022

ITL #497 Surviving economic turmoil: how financial companies can leverage PR

Trying to navigate a crisis by sitting quietly and waiting it out without communicating is a faulty approach that hands an advantage to more forward thinking competitors. By Mary Poliakova.

ITL #496 Advocating for PR’s core values: where we stand in the integrated landscape

If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination levels in Vietnam. By Clāra Ly-Le.

ITL #495   Making influencers work for you: building deep connections in India

With India on course to have 900 million internet users by 2025, influencer marketing is booming. But nano and micro-influencers often deliver higher engagements rates than the superstars. By Archana Jain.

ITL #494 - Data breach damage control: the importance of proactive planning

It is imperative to have a well-defined reputation and communications strategy in place for handling a data breach as an integral part of an incident response plan. By James Lynch.

ITL #493 Internal communications and employer brand: critical to winning the war for talent

Organizations who want to be known as an employer of choice, and attract and retain top talent, must do far more than talk the talk. By Janine Allen.
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