Thought Leadership Essays

ITL #701 From attention to influence: what B2B leaders say content can and can’t do

By: Robert Heldt 26/10/2026
author"s portrait New research with 152 business leaders in Japan and Asia-Pacific suggests content is a powerful enabler of influence, but rarely its source. By Robert Heldt.

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ITL #657 Earning attention: the new B2B currency

By: Robert Heldt 15/12/2025
author"s portrait Brands must be extremely intentional about creating meaningful, relevant content that addresses their audience's needs, interests and pain points. By Robert Heldt.

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ITL #571   Humanizing B2B brands in Japan: how to leverage the power of storytelling in PR strategies

By: Robert Heldt 15/04/2024
author"s portrait Conduct extensive audience research and make sure to use native Japanese copywriters and PR specialists. By Robert Heldt.

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