Viewing posts from December, 2017

ITL #251 Effective succession planning: going forward with a new focus

Cosmo, formed in 1960, is a pioneer of PR in Japan. Ensuring it has a healthy future is an important consideration for current owner, Kumi Sato.

ITL #250 A stronger foundation: guidelines for triggering change

A prominent agricultural foundation in Italy is nurturing belonging, identity and engagement among its diverse group of stakeholders through a five-point communications strategy. By Franco Giacomozzi.

ITL #249 Back to the future: PR must return to its ‘earned roots’ for a place at the integrated table

Although the PR industry is squeezed by competition from many fronts, earned media retains its power. Delivering this is what sets PR apart. By Roger Darashah.
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