Thought Leadership Essays

Viewing posts from May, 2019

ITL #321   Return of the IPRA Gold Paper: the changing face of executive reputation

After an 11-year gap, there’s a fresh addition to the prestigious IPRA Gold Paper series. This fascinating new study underlines how digital executive reputation is an increasingly important aspect of a company’s accountability. By Svetlana Stavreva.

ITL #320   Influencer marketing in Nigeria: an increasingly viable ecosystem

After a slow start, influencer marketing is set for strong growth in Nigeria as agencies, brands and influencers begin taking a more sophisticated approach to effective collaboration. By Bidemi Zakariyau.

ITL #319  - Restoring the true sense of words: providing meaning to create connections

Definitions have been distorted and important words have lost their true meaning. Communicators must turn the tide against the twisting and debasement of language. By Delphine Jouenne.

ITL #318 -  Hurdles in communication: adapting and excelling in a fluctuating marketplace

Many hotels and travel operators have learned the hard way that content from an influencer with a large social media following does not necessarily translate into bookings. By Jennifer Hawkins.
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