Thought Leadership Essays

Viewing posts from March, 2019

ITL #312 - Corporate purpose: why the backlash is important

Critics of corporate philanthropy initiatives and purpose statements argue they are often more about the optics than real systemic change to the way companies treat their various stakeholders. By Narda Shirley.

ITL #311 - Social consciousness for capital gains: how corporate campaigns have commodified social responsibility

When businesses take a chance on being at the forefront of social issues they put their integrity on the line. By Ronke Lawal.

ITL #310 - No conversation, no civilization: why talking matters more than ever

Effective solutions start with opposing sides spending time together and entering into conversation with a willingness not just to hear each other out but also to feel each other out. By Marian Salzman.

ITL #309: The art of the barter: extending hospitality to Instagram influencers

Identifying and working with the right social media influencers for a specific hotel, spa or restaurant can deliver impressive marketing results without breaking the bank. By Louise O’Brien.
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