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ITL #299 - Executing M&A deals: don’t neglect brand strategy

A significant portion of the premium companies pay for an acquisition comes down to the strength of the brand. Yet often the brand conversation happens too late in the process. By Dave Heinsch (pictured) and Matt Kucharski.

A Word on Word-of-Mouth

Matt Kucharski and Crispin Manners chart the emergence of PR 2.0 and argue that those communicators adept at harnessing the power of social networks and online interest groups will achieve success through compelling recommendation.
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