By:
Chris Dobson
04/12/2007
Chris Dobson charts the huge changes that have occurred throughout Central and Eastern Europe in recent years and outlines some of the opportunities created.
By:
Steve Harris
04/12/2007
As it counts down to its centenary in September 2008, auto colossus General Motors has a strong focus on developing new technologies and harnessing fresh communication channels. By Steve Harris.
By:
Melanie King
04/12/2007
Ethics in PR has been a major theme for IPRA in 2007. Here Melanie King mulls over where the limits of acceptability lie.
By:
Frank G. Kurzhals
04/12/2007
Changing consumer perceptions of cities and other geographical areas presents many marketing and PR challenges. By Frank G. Kurzhals.
By:
Peter Månsson
04/12/2007
Enlightened companies are taking steps towards a brave new world of annual reporting by using the power and functionality of the web. By Peter Månsson and Jonas Jonell.
By:
Allison Slotnick
03/12/2007
Allison Slotnick sets out the key findings of an extensive survey into media usage habits in the U.S., Brazil, Russia, India and China.
By:
Philip Sheppard
03/12/2007
Philip Sheppard looks back on his 2007 presidency and casts an eye to the future.
By:
Jodi Olson
03/12/2007
Clean technology PR expert Jodi Olson offers advice on building credible corporate sustainability programs
By:
Nitin Mantri
03/12/2007
The Indian PR industry is coming of age but differences with the west persist, writes Nitin Mantri.