Thought Leadership Essays

Viewing posts from December, 2007

Swift Progress Across Eurasia and Eastern Europe

Chris Dobson charts the huge changes that have occurred throughout Central and Eastern Europe in recent years and outlines some of the opportunities created.

GM Accelerates Towards its Second Century

As it counts down to its centenary in September 2008, auto colossus General Motors has a strong focus on developing new technologies and harnessing fresh communication channels. By Steve Harris.

Money or Morality?

Ethics in PR has been a major theme for IPRA in 2007. Here Melanie King mulls over where the limits of acceptability lie.

Branding Regions and Destinations

Changing consumer perceptions of cities and other geographical areas presents many marketing and PR challenges. By Frank G. Kurzhals.

Annual Report 2.0

Enlightened companies are taking steps towards a brave new world of annual reporting by using the power and functionality of the web. By Peter Månsson and Jonas Jonell.

Media Myths and Realities

Allison Slotnick sets out the key findings of an extensive survey into media usage habits in the U.S., Brazil, Russia, India and China.

President’s Retrospective

Philip Sheppard looks back on his 2007 presidency and casts an eye to the future.

Seven Step Greening

Clean technology PR expert Jodi Olson offers advice on building credible corporate sustainability programs

India’s Geographical and Business Offering Challenges

The Indian PR industry is coming of age but differences with the west persist, writes Nitin Mantri.
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