Thought Leadership Essays

Swift Progress Across Eurasia and Eastern Europe

By: Chris Dobson 04/12/2007

Chris Dobson charts the huge changes that have occurred throughout Central and Eastern Europe in recent years and outlines some of the opportunities created.

GM Accelerates Towards its Second Century

By: Steve Harris 04/12/2007

As it counts down to its centenary in September 2008, auto colossus General Motors has a strong focus on developing new technologies and harnessing fresh communication channels. By Steve Harris.

Money or Morality?

By: Melanie King 04/12/2007

Ethics in PR has been a major theme for IPRA in 2007. Here Melanie King mulls over where the limits of acceptability lie.

Branding Regions and Destinations

By: Frank G. Kurzhals 04/12/2007

Changing consumer perceptions of cities and other geographical areas presents many marketing and PR challenges. By Frank G. Kurzhals.

Annual Report 2.0

By: Peter Månsson 04/12/2007

Enlightened companies are taking steps towards a brave new world of annual reporting by using the power and functionality of the web. By Peter Månsson and Jonas Jonell.

Media Myths and Realities

By: Allison Slotnick 03/12/2007

Allison Slotnick sets out the key findings of an extensive survey into media usage habits in the U.S., Brazil, Russia, India and China.

A year of ethics and energy

By: Philip Sheppard 03/12/2007

Philip Sheppard looks back on his 2007 presidency and casts an eye to the future.

Seven Step Greening

By: Jodi Olson 03/12/2007

Clean technology PR expert Jodi Olson offers advice on building credible corporate sustainability programs

India’s Geographical and Business Offering Challenges

By: Nitin Mantri 03/12/2007

The Indian PR industry is coming of age but differences with the west persist, writes Nitin Mantri.