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Around €85 million was the budget scrapped by giant Procter & Gamble from its online advertising budget. In an article in the Wall Street Journal, two of P&G’s directors say they lost confidence in the effectiveness of digital advertising. In spite of spending significantly less, sales for P&G in the affected product categories didn’t decline.
“Intergenerational Dialogues on the Sustainable Development Goals (SDGs)” will take place at the United Nations headquarters New York in a day-long event on Tuesday 1 August 2017.
Above: The GWA 2017 jury relax after a
July is the month that the judges of IPRA’s Golden World Awards for Excellence (GWA) convene in a central location to determine that year’s winners. So, too, this year, when we came together in Belgrade, Serbia and reviewed, discussed and, eventually, judged the finalists in each category. Discretion stops me from enthusing about specific winners. On 13 October, all winners will be announced and celebrated at the annual IPRA GWA Gala. This will be held in Sofia, Bulgaria. A compelling city to visit, I can say from personal experience, and even more so now that you can join us there for a great and inspiring evening. All information about booking your Gala tickets will be posted shortly at www.ipra.org
The GWA 2017 jury relax after a
The International Public Relations Association (IPRA), has signed a memorandum of understanding with the UK’s Chartered Institute of Public Relations (CIPR), which pledges to share thought leadership content and access to training across their memberships.
Last month, I sat down for lunch in Amsterdam with Inna Shevchenko, the premier founder of the women’s activist group FEMEN. We hadn’t met before, only communicated by email, and our initial conversation was typically characterized by finding a common shared interest. This quickly and predictably centered on the occasion for which we met, the awarding of the 2016 IPRA President Award to Inna and the activists of FEMEN. Inna had come to Amsterdam to receive the award during a small ceremony we held in the afternoon.
At a ceremony in Amsterdam on 23 May in the art gallery of Bayu Food, Dutch PR representatives bore witness to the IPRA President’s Award being given to Inna Shevchenko on behalf of her organisation FEMEN.
IPRA, the International Public Relations Association, has signed a co-operation agreement with the Irish Academy of Public Relations. Under the Agreement, inter alia, the two organisations will exchange materials and know-how to help with the development of the PR profession such as IPRA’s Thought Leadership essays.
The United Nations held its annual conference on the state of global press freedom, and panellists said they were clearly worried about the erosion of trust with the media, and the increasing dangers posed to journalists.
On May 15 the term closes for entries for IPRA’s Golden World Awards. These Awards are among the most prestigious in the field of global professional communications. Just recently, I was honoured to be able to be present when Russia’s Eventiada Awards - supported by the country’s PR association - announced a cooperation agreement with IPRA. It is a further proof of the relevance of the GWA for public relations practitioners.
In line with IPRA’s long-standing role as an NGO in consultative status with the United Nations Economic and Social Committee (ECOSOC) we are pleased to cascade this ECOSOC call for co-operation with other NGOs.
IPRA, the International Public Relations Association, has signed a co-operation with the Hungarian PR Association (Magyar PR Szövetség). Under the Agreement, inter alia, the two organisations will exchange materials and know-how to help with the development of the PR profession such as IPRA’s Thought Leadership essays.
Speaking to the Russian media yesterday, IPRA President Bart de Vries announced the start of a co-operation between IPRA’s Golden World Awards scheme and Russia’s long running Eventiada Awards.
I was reading a post about a phenomenon the actress Kristen Bell called ‘pink sourcing’: that is the hiring of women for less money, less benefits and lower career recognition than men. It has also been described as a form of profitable outsourcing of jobs without leaving the country (Gloria Feldt www.motto.time.com). Former President Obama believed the non-existence of a US female president was symptomatic of the trouble society has seeing powerful women.