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LLYC’s campaign on loneliness takes the Grand Prix at the 2020 IPRA Golden World Awards, while Apriori World makes a Global Contribution

The Grand Prix 2020 in the IPRA Golden World Awards for Excellence (GWA), the world’s most prestigious PR awards scheme, is The Last Older Person to Die in Loneliness, created by Spanish agency LLYC on behalf of their client The BBK Foundation. The campaign was a perfect example of an unconventional communication strategy designed to start a conversation on a taboo topic – that of loneliness amongst the elderly. A most realistic sculpture was used to graphically demonstrate the message.

PR campaigns on healthy eyes and saving the Siberian Tiger join the winners of the 2020 IPRA Golden World Awards

The IPRA Golden World Awards for Excellence (GWA): the world’s most prestigious PR awards scheme, announces a total of 80 winners for 2020. Many entries tackled health issues including responses to covid-19, while conserving tuna stocks featured in Japan, and Hungary imagined a world without waste.

Message from the IPRA President: You are (NOT) on mute   July/August 2020

"You are on mute" is a phrase we often hear, experience, or even sense in our online covid-19 influenced daily lives. It is also a situation that sometimes is painfully close to the realities of public relations. How many times have we tried to design campaigns, programmes and activities that for one reason or another have remained on mute? Well, here is today’s good news and it comes directly from the second round of this year's IPRA GWA judging.

Message from the IPRA President: Time to work, learn and harvest  June 2020

It has been a very busy June. The judging of this year's GWA entries has begun and it will be a fierce competition. We have many great campaigns, including a good number of activities dealing with aspects of COVID-19 communications. Another COVID-19 related initiative, the global taskforce giving free consultations to help communications leaders in the crisis, kept some of our members busy. Personally, I had a discussion with a colleague which I found both insightful as well as mutually beneficial. For a free consultation click here.

Introducing online learning for PR professionals

IPRA has entered into an agreement with the PR Training Academy to provide online communications training to its global membership. The PR Training Academy is a membership platform for PR practitioners, providing online courses in communications disciplines like writing feature articles, negotiating sponsorship, shooting smartphone video or training for radio.

PR campaigns on covid-19 feature in the 2020 IPRA Golden World Awards

IPRA and Sweden form new ethical ties

IPRA, the International Public Relations Association, has signed a partnership agreement with the Svenska PR-företagen. Under the agreement, inter alia, the organisations will exchange information, share publications and help promote the ethical development of the PR profession.

IPRA and EUPRERA seal a new partnership

IPRA, the International Public Relations Association, has signed a partnership agreement with the European Public Relations Education and Research Association (EUPRERA). Under the agreement, inter alia, the organisations will inform each other about study outcomes, publications and events to help with the development of the PR profession.

Yet another word from IPRA in difficult times

Dear IPRA members, allow me to provide a third update on how IPRA is adapting during the covid-19 pandemic, along with some helpful research and links.

Message from the IPRA President: Leading through change   May 2020

These last few months have been a wake-up call for rapid change. And we changed.

Another word from IPRA in difficult times

Dear IPRA members, allow me to provide a second update on how IPRA is adapting during the covid-19 pandemic, along with some help for communicators.

Message from the IPRA President: Getting ready for the Day After   April 2020

With a great sense of relief we see covid-19 slowing down its deadly global dance as countries are getting ready to return to normal. However, in the after-covid-19 world, normal will mean a new normal which we are yet to create together. A new normal for us, for our clients, for our industry and our communities. What  does a new normal look like? The pandemic has outlined three key lessons that, I believe, will help us build this new normal.

IPRA joins global taskforce for covid-19 communications

IPRA has joined a coalition of global PR groups launching a free consultation service to help communications leaders manage their organisations and agencies through the covid-19 crisis. The new service connects experienced advisors from around the world with those seeking support.

We are making GWA entries simpler for those working from home

I thought it timely to let you know how IPRA is coping and helping during the coronavirus pandemic. And there is some special help on Golden World Award entries.

A word from IPRA in difficult times

Dear IPRA members, I thought it timely to let you know how IPRA is coping and helping during the covid-19 pandemic.