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IPRA supports better access to the UN and its agencies

IPRA, the International Public Relations Association, has given its support to an initiative from The Conference of Non-Governmental Organizations in Consultative Relationship with the United Nations (CoNGO) which calls for better access for NGOs to the various agencies of the UN which regularly consult with civil society. The CoNGO statement was sent to the UN on 30 November 2020.

Message from the IPRA President: Unlocking new opportunities December 2020

It has been a busy few weeks during which I have had the pleasure to virtually connect with many of you. In Iran, I delivered the keynote video-address to the 16th International Public Relations Symposium in Tehran. This event is traditionally endorsed by IPRA and two other IPRA board members also presented to the symposium. Then, in a video message, I spoke on the occasion of the 40th anniversary of the PR Society in Japan and I was able to use this opportunity to congratulate our Golden World Award winning colleagues in Japan once again! IPRA members had the chance to join the 6th FOCUS Conference, endorsed by us, and organised exclusively online this year by Croatia-based Golden World Award winner Apriori World.

FOCUS on communication in the public sector

IPRA members are virtually invited to Croatia. The 6th FOCUS conference on innovation and communication in public administration takes place from the 25 – 26 November 2020.  The conference, organised by Croatia-based GWA winner Apriori World, will be taking place exclusively on-line this year. The event has been endorsed by IPRA. And what’s more it is free to attend.

Only PR has the skills to navigate today’s complex relationships, Philippe Borremans IPRA President elect 2021

Philippe Borremans is the new President of the International Public Relations Association.

Message from the IPRA President: It’s more important than ever to connect to IPRA   October – November 2020

Beyond UN75

UN’s next fake news initiative resonates with IPRA proposal

IPRA, the International Public Relations Association, reported earlier its opinion that fake news is an under-recognized challenge that inhibits achieving the various goals of the UN. This was a key finding of a global member outreach conducted by IPRA as its contribution to the UN75 dialogue. In its submission IPRA called on the UN Secretary General to declare a day annually to bring worldwide attention to the UN’s own Share Verified initiative. We are thus delighted to report that the UN is indeed doing just that.

IPRA: your PR lifeline online

Dear IPRA members,

Message from the IPRA President: Helping business redesign for long-term success September 2020

As the UN turns 75, IPRA urges a global fight on fake news

Fake news is a main and under-recognized challenge that inhibits achieving the UN goals. This was a key finding of a global member outreach conducted in July by IPRA, the International Public Relations Association, as its contribution to the UN75 dialogue.

LLYC’s campaign on loneliness takes the Grand Prix at the 2020 IPRA Golden World Awards, while Apriori World makes a Global Contribution

The Grand Prix 2020 in the IPRA Golden World Awards for Excellence (GWA), the world’s most prestigious PR awards scheme, is The Last Older Person to Die in Loneliness, created by Spanish agency LLYC on behalf of their client The BBK Foundation. The campaign was a perfect example of an unconventional communication strategy designed to start a conversation on a taboo topic – that of loneliness amongst the elderly. A most realistic sculpture was used to graphically demonstrate the message.

PR campaigns on healthy eyes and saving the Siberian Tiger join the winners of the 2020 IPRA Golden World Awards

The IPRA Golden World Awards for Excellence (GWA): the world’s most prestigious PR awards scheme, announces a total of 80 winners for 2020. Many entries tackled health issues including responses to covid-19, while conserving tuna stocks featured in Japan, and Hungary imagined a world without waste.

Message from the IPRA President: You are (NOT) on mute   July/August 2020

"You are on mute" is a phrase we often hear, experience, or even sense in our online covid-19 influenced daily lives. It is also a situation that sometimes is painfully close to the realities of public relations. How many times have we tried to design campaigns, programmes and activities that for one reason or another have remained on mute? Well, here is today’s good news and it comes directly from the second round of this year's IPRA GWA judging.

Message from the IPRA President: Time to work, learn and harvest  June 2020

It has been a very busy June. The judging of this year's GWA entries has begun and it will be a fierce competition. We have many great campaigns, including a good number of activities dealing with aspects of COVID-19 communications. Another COVID-19 related initiative, the global taskforce giving free consultations to help communications leaders in the crisis, kept some of our members busy. Personally, I had a discussion with a colleague which I found both insightful as well as mutually beneficial. For a free consultation click here.

Introducing online learning for PR professionals

IPRA has entered into an agreement with the PR Training Academy to provide online communications training to its global membership. The PR Training Academy is a membership platform for PR practitioners, providing online courses in communications disciplines like writing feature articles, negotiating sponsorship, shooting smartphone video or training for radio.

PR campaigns on covid-19 feature in the 2020 IPRA Golden World Awards