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Middle East and Africa: growing in importance in IPRA’s Golden World Awards

After the first round of online judging for the 2018 IPRA Golden World Awards for Excellence (GWA), the world’s most prestigious PR awards scheme, 176 finalists are in the running to win awards. This year, the quality of entries is noticeably more consistent with succinct descriptions of objectives matched by creative solutions to PR issues.
“We have seen some superb finalists in 2018,” explains Bart de Vries, IPRA’s President and Chairman of the Jury. “There is a noticeably balancing of entries by region with growth especially in Middle East Africa compared to previous years. This reflects the GWA’s truly global scope. It was good also to see significant entries in our new categories of Sport and Influencer Management.”

As the chart shows, Middle East Africa has grown strongly in comparison to previous years as a percentage of finalists. Final judging takes place in July in Brussels, Belgium after which category winners will be made known. The Grand Prix 2018 and the Global Contribution Award will be announced at the Golden World Awards Gala in October.

Message from the IPRA President: And the First Results are In! June 2018