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Press Office’s campaign ‘BASF Start-Up Science’ scoops the IPRA Golden World Global Contribution Award 2021

The Global Contribution Award is given for PR with an objective of meeting one of the UN’s Sustainable Development Goals. The 2021 winner is Serbian agency Press Office on behalf of their client BASF. The brilliant campaign ‘BASF Start-Up Science’ addressed a Western Balkans issue of severe air pollution from outdated coal plants, old domestic heating systems, and smoke-emitting cars. The BASF project inspired young innovators and scientists from the region to fight air pollution. The project met several of the UN’s sustainable development goals including good health and clean energy.

Invitation to an IPRA webinar on cyber security: 11 November

I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar Cyber security: insights and implications for public relations by Volker Pulskamp, senior vice president and partner, FleishmanHillard, Germany on Thursday 11 November 2021 at 12.00 GMT/UCT (unadjusted). 

Message from the IPRA President: The social media black-out October 2021

I hope you and your loved ones are well. It's October already and I, for one, didn't see September fly by. Just a couple of days ago, 2.89 billion users of Facebook, 1.38 billion users of Instagram and about 2 billion WhatsApp users were cut off from their favorite social platform. Companies and organisations worldwide could not communicate internally via their Workplace environment (including employees of Facebook themselves). Tens of thousands of live stream events, influencer gigs and mobile commerce bots were affected. CEO Mark Zuckerberg lost about $6 billion off of his net worth in the hours following the crash.

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