Press Room | IPRAhttps://www.ipra.org/news/press-room/2024-03-19T03:54:51+00:00IPRA's latest news and notificationsIPRA celebrates International Women’s Day 2024 at an Inspiring Girls event2024-03-09T09:50:15+00:002024-03-19T03:45:40+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/ipra-celebrates-international-womens-day-2024-at-an-inspiring-girls-event/<p>IPRA President 2024, Nataša Pavlovic Bujas, attended an event jointly organised by the local branch of Inspiring Girls International and the Academy of Women’s Leadership, in Belgrade. The meeting celebrated International Women’s Day. The guest of honour was HE Ambassador of Sweden, Annika Ben David.</p>
<p> </p>
<p>“<em>According to a recent UN report the gender gap is bigger than ever, and we are facing a key challenge</em>”, explains Bujas. “<em>There will be an alarming $360 billion annual deficit in gender-equality measures by 2030. I believe that gender equality is the greatest human rights challenge today</em>.”</p>
<p> </p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. More information at <span><a href="http://www.ipra.org">www.ipra.org</a></span></p>
<p> </p>
<p><strong>Background to Inspiring Girls International </strong></p>
<p>Inspiring Girls International is an organisation dedicated to raising the aspirations of girls around the world by connecting them with female role models from all walks of life. The organisation grew from a 2013 campaign organized in the UK by Miriam González Durántez. The campaign called Inspiring Women connected girls with female role models living in the UK. Today there are 36 national Inspire Girls organizations. More information is <a href="https://inspiring-girls.com/">here</a></p>
<p> </p>
<p><strong>Background to International Women’s Day </strong></p>
<p>Officially recognized by the United Nations in 1977, International Women's Day first emerged from the activities of labour movements at the turn of the twentieth century in North America and across Europe. International Women's Day is now celebrated in many countries around the world. It is a day when women are recognized for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, economic or political. Gender Equality is goal 5 of the UN SDGs #InvestInWomen More information is <a href="https://www.un.org/en/observances/womens-day/background">here</a></p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p> </p>IPRA and the academic community working together to set ethical guidelines for the usage of AI in communications2024-03-06T15:47:45+00:002024-03-19T03:54:51+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/ipra-and-the-academic-community-working-together-to-set-ethical-guidelines-for-the-usage-of-ai-in-communications/<p>The Board of the International Public Relations Association chaired by IPRA President, Nataša Pavlović Bujas, has set up a Committee with prominent academics and practitioners to create <em>Ethical Guidelines for the usage of artificial intelligence (AI) in communications</em>. Trustworthy and ethical PR in the AI <em>era</em> is the IPRA President's theme for 2024. These new comprehensive guidelines will help practitioners navigate the emerging world of generative AI. This may be a first step towards its regulation. </p>
<p> </p>
<p>Nataša Pavlović Bujas clarifies: “<em>This is an outstanding example of collaboration between the academic community and practitioners on regulating critically important aspects of our work. This collaboration is beyond narrowing the gap between practice and academia: it is about collaboration to anticipate the future and define the borderlines for AI usage applicable on a global scale.”</em></p>
<p><em> <br/></em></p>
<p><em>“Working together is essential if we are to integrate best practices with the latest trends identified by the academic community,” explains Bujas.</em></p>
<p> </p>
<p>Members of the Committee are:</p>
<ul>
<li>Prof. Dr. Dejan Verčič, University of Ljubljana, Slovenia</li>
<li>Prof. Dr. Flora Hung-Baesecke, University of Technology Sydney, Australia</li>
<li>Dr. Marko Selaković, S P Jain School of Global Management, UAE</li>
<li>Prof. Dr. Yang (Alice) Cheng, NC State University, USA </li>
<li>Prof. Dr. Ana Tkalac Verčič, University of Zagreb, Croatia</li>
<li>Dr. Nikolina Ljepava, American University in the Emirates, UAE</li>
<li>Mrs. Svetlana Stavreva, MSc, DipM, Past IPRA President, International Public Relations Association Board Member.</li>
</ul>
<p> </p>
<p>The Committee will conduct a comprehensive literature review and research study. IPRA’s recent <span><a href="https://www.ipra.org/member-services/ai-guidelines/">Guidelines for AI</a></span> are a foundation for this review. The Committee’s work is expected to be the subject of a new IPRA Gold Paper.<br/> </p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see <span><a href="http://www.ipra.org">www.ipra.org</a></span></p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p> </p>Message from the IPRA President: My IPRA journey March 20242024-03-06T08:01:33+00:002024-03-19T03:46:09+00:00Janice Hillshttps://www.ipra.org/news/press-room/author/admin_j/https://www.ipra.org/news/press-room/message-from-the-ipra-president-my-ipra-journey-march-2024/<p><span>Dear friends and colleagues,</span></p>
<p><span>February was special to me because it was the month of my formal inauguration as IPRA President 2024. The event was held on 9 February in the Serbian Chamber of Commerce in my hometown of Belgrade. Since then, and indeed from the first announcement about the presidency, I have often been asked to explain how I became to be an IPRA President, coming from a small country of specific heritage. My IPRA journey has been ongoing for 12 years and this is my story.</span></p>
<p><span> </span></p>
<p><strong><span>My IPRA journey begins with an award...</span></strong></p>
<p><span>The first step was in 2012 when my agency Blumen Group entered the Golden World Awards. We received not just a win in the category but the 2012 Grand Prix. All this with our first ever entry! Winning was wonderful but even better was my experience at the GWA Gala that year with its warm welcome, a feeling of belonging, and a real celebration of excellence. From that time I have made it a point to always try to attend the GWA Gala. The 2024 GWA Entry window is open. Come and make your first step to an award right </span><a href="https://www.ipra.org/golden-world-awards/enter/"><span>here</span></a><span>. </span></p>
<p><span> </span></p>
<p><strong><span>…And then a membership and a GWA judge…</span></strong></p>
<p><span>After that wonderful experience I became an IPRA member and you can easily do the same </span><a href="https://www.ipra.org/member-services/join-ipra/"><span>here</span></a><span>. I enjoyed the immediate member benefits of networking with other PR people, a professional endorsement of my ethical credentials by following the IPRA Code, professional development from IPRA’s Thought Leadership essays and webinars, and the ability to participate in the association.</span></p>
<p><span> </span></p>
<p><span>Indeed, my first participation was when I was invited to join the IPRA GWA jury. This is an inspiring activity, as I got to see great campaigns from my PR colleagues from all over the world. I have been a jury member for over 11 years now, and still feel the same excitement when reading new campaigns. Once you become an IPRA member you may join the IPRA jury too.</span></p>
<p><span> </span></p>
<p><strong><span>…Next came the Boardroom…</span></strong></p>
<p><span>For several years, I was a business owner, the mother of a teenage boy, a coach and mentor, and a Worldcom Group partner and board member. There was limited time. But finally, 5 years ago I joined the IPRA Board, starting a new phase in my IPRA journey. As I began to understand the complexity of a global organization, I found it helped to develop my personal capacity and cultural intelligence. These skills are of increasing relevance as the world faces huge migrations and cultural challenges everywhere. </span></p>
<p><span> </span></p>
<p><strong><span>…And so to be the President</span></strong></p>
<p><span>Finally, at the end of last year, I was honoured to be elected by IPRA Board members as President 2024. Honoured, but also inspired to serve and contribute to our organization. An organisation that will celebrate 70 years since its foundation in 2025. As a symbol of that consistency, vision and longevity you will notice in this month’s photograph that I wear the IPRA Chain of Office. The Chain is forged in Turkish silver gilt and bears the names of my predecessors: because every person matters. Your ideas and contributions are welcome, feel free to contact </span><a href="mailto:president2024@ipra.org"><span>me</span></a><span>. I am proud to serve and invite you to join with me and all of the IPRA global community.</span></p>
<p><span> </span></p>
<p><span>Kind regards,</span></p>
<p><span>Nataša Pavlović Bujas<br/> IPRA President 202</span><span>4</span></p>IPRA and Romania in co-operation agreement2024-02-28T09:25:07+00:002024-03-19T03:46:23+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/ipra-and-romania-in-co-operation-agreement/<p>IPRA, the International Public Relations Association, has signed a partnership agreement with the Bucharest-based Forum for International Communications. Under the agreement, inter alia, the organisations will exchange information, share publications and help promote the ethical development of the PR profession with our codes and guidelines.</p>
<p> </p>
<p>“<em>I am thrilled to welcome the Romanian Forum for International Communications to our IPRA family. Gathering professionals worldwide not only helps the levelling-up of public relations but also helps mutual understanding and the building of trust among nations," </em>comments IPRA President Nataša Pavlović Bujas.</p>
<p> </p>
<p>Commenting on the agreement Forum President Dr. Dana Oancea said, “<em>We strongly believe in the tandem of professionalism and ethics. At the core of the future of the PR profession lies the importance of maintaining trust and authenticity through transparent and ethical communication. We are deeply engaged with IPRA's principles, outstanding professionals, and ethical standards. I am confident that this partnership will significantly contribute to upholding ethical standards in the region and promoting a global perspective on professional values, ensuring that ethical principles remain at the forefront of the industry's practices."</em></p>
<p><strong><u> <br/></u></strong></p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, is the leading global network for public relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme. With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: <span><a href="http://www.ipra.org">www.ipra.org</a></span> </p>
<p> </p>
<p><strong>Background to the Forum</strong></p>
<p>The Forum for International Communications is a Romanian foundation dedicated to promoting ethical standards and enhancing performance among communication professionals. Since 2003, the Forum has organized the Romanian Public Relations Award. In 2006, the Forum initiated the CSR Romania programme (an affiliate of CSR Europe) with the goal to promote best practice in corporate social responsibility, and in 2009, it launched the PR Romania portal. Since 2017 the Forum has been implementing the Romanian Diversity Charter and, also in 2017, it edited <em>the Golden Book of Romanian Public Relations</em>. For more see <span><a href="http://www.pr-romania.ro">www.pr-romania.ro</a></span></p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p> </p>Invitation to an IPRA webinar on climate change: 14 March 20242024-02-22T09:32:16+00:002024-03-19T03:46:42+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/invitation-to-an-ipra-webinar-on-climate-change-14-march-2024/<p>I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar <em><span>Battling climate change with PR: case studies from around the world</span></em> will be moderated by IPRA Board member Daniel Silberhorn in conversation with 5 finalists in the Golden World Awards climate change category. It takes place on Thursday 14 March 2024 at 12.00 GMT/UCT (unadjusted).</p>
<p> </p>
<p><strong>What is the webinar content?</strong></p>
<p><span>In this webinar Daniel Silberhorn, chair of the IPRA Climate Change Chapter, discusses the case studies in the Climate Change category with the finalists of the 2023 Golden World Awards. The campaigns cover radically different issues and reflect innovative approaches. We will hear and watch videos from Noguchi Hungary, Arti Turkey, LLYC Spain, Pinnacle The Philippines, and PressInform Hungary.</span></p>
<p><strong> <br/></strong></p>
<p><strong>How to join</strong></p>
<p>Register <a href="https://www.airmeet.com/e/35df7d50-cf26-11ee-8b36-21351cb13c26">here</a> at Airmeet. (The time shown should adjust to your device’s time zone.)</p>
<p>A reminder will be sent 1 hour before the event.</p>
<p><strong><u> <br/></u></strong></p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see <span><a href="http://www.ipra.org">www.ipra.org</a></span></p>
<p><strong> <br/></strong></p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p> </p>IPRA and ADC Spain in co-operation agreement2024-02-21T09:16:47+00:002024-03-19T03:46:59+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/ipra-and-adc-spain-in-co-operation-agreement/<p>IPRA, the International Public Relations Association, has signed a partnership agreement with the <span>Association of Communication Consultancies (ADC). </span>Under the agreement, inter alia, the organisations will exchange information, share publications and help promote the ethical development of the PR profession with our codes and guidelines.</p>
<p> </p>
<p>“<em>I am thrilled to welcome </em><em><span>the Association of Communication Consultancies </span></em><em>to our IPRA family. Gathering professionals worldwide not only helps the levelling-up of public relations but also helps mutual understanding and the building of trust among nations," </em>comments IPRA President Nataša Pavlović Bujas.</p>
<p> </p>
<p>Commenting on the agreement ADC President <span>Ludi García García said, “<em>We are really engaged with </em></span><em>IPRA`s foundations. As them, we aim to advance trusted communication and the ethical practice of public relations. So, for us it is natural to do this through networking, our code of conduct and intellectual leadership of the profession.</em>”</p>
<p><strong><u> <br/></u></strong></p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, is the leading global network for public relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme. With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: <span><a href="http://www.ipra.org">www.ipra.org</a></span> </p>
<p> </p>
<p><strong>Background to ADC</strong></p>
<p><span>ADC represents Spanish communication consulting firms and agencies to defend the interests of the sector by promoting ethical behaviour, professionalization, and service quality to contribute to the development and growth of a more transparent and sustainable society. ADC highlights the talent, innovation, creativity and experience of its associates with the aim of showcasing the power of communication in building the reputation and influence of its clients. </span></p>
<p>For more see <span><a href="https://www.asociacionadc.org">https://www.asociacionadc.org</a></span></p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p> </p>IPRA celebrates a new President2024-02-14T08:56:39+00:002024-03-19T03:47:15+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/ipra-celebrates-a-new-president/<p>The new IPRA President, Nataša Pavlović Bujas, was presented with the IPRA Chain of Office at a ceremony hosted by the Serbian Chamber of Commerce, in Belgrade last week.</p>
<p> </p>
<p>The Chain, forged in Turkish silver gilt, and bearing the names of her predecessors, was presented by President 2019 – 2020 Svetlana Stavreva.</p>
<p> </p>
<p>“<em>We are both proud to host this event and proud of our own member Nataša, to be recognised on the world stage for her public relations prowess</em>,” commented Chamber president <span>Marko Čadeż.</span></p>
<p><span> <br/></span></p>
<p><span>“<em>We are entering a new era not because of me but because of AI. Artificial Intelligence again brings to the surface the issues of trust and ethics</em>”, said the IPRA President, “<em>and I ask the question: Are we ready? That is why I have adopted trustworthy and ethical PR in the AI era, as the theme of my presidential year</em>.”</span></p>
<p><span> <br/></span></p>
<p>Nataša is Serbian and founder of Blumen group, an agency for integrated communications and business consulting, based in Belgrade. She has more than 25 years of experience in strategic communications, brand development and market positioning. She has won national and international awards, including the GWA Grand Prix. She is a 2022 alumna of the Fortune US Department of State global women's mentoring partnership. In the last ten years Nataša has worked as a business coach and gives guest courses and lectures in Europe and the US.</p>
<p><strong><u> <br/></u></strong></p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see <span><a href="http://www.ipra.org">www.ipra.org</a></span></p>
<p> </p>
<p><strong>Background to the Golden World Awards for Excellence. </strong></p>
<p>The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. An overall IPRA Grand Prix for Excellence is presented each year to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.</p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p> </p>IPRA accord with Zimbabwe PR Institute2024-02-01T10:37:47+00:002024-03-19T03:47:32+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/ipra-accord-with-zimbabwe-pr-institute/<p>IPRA, the International Public Relations Association, has signed a partnership agreement with the Institute of Public Relations and Communication Zimbabwe (IPRC). Under the agreement, inter alia, the organisations will exchange information, share publications and help promote the ethical development of the PR profession with our codes and guidelines.</p>
<p> </p>
<p>“<em>I am thrilled to welcome the </em><em>Institute of Public Relations and Communication Zimbabwe</em><em> to our IPRA family. Gathering professionals worldwide not only helps the levelling-up of public relations but also helps mutual understanding and the building of trust among nations," </em>comments IPRA President Nataša Pavlović Bujas. “<em>I am grateful to </em><em>Dr Proctor Nyemba, Secretary General, and Dr Fungai Murahwa, President, in making this co-operation happen</em>.”</p>
<p><strong><u> <br/></u></strong></p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, is the leading global network for public relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme. With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: <span><a href="http://www.ipra.org">www.ipra.org</a></span> </p>
<p> </p>
<p><strong>Background to IPRC</strong></p>
<p>IPRC, established in 2018 as a non-profit organisation, is the only accrediting body for public relations communications in Zimbabwe. The Institute’s objective is to establish growth for Zimbabwe’s PR industry through knowledge acquisitions, networking, and exchanging of new ideas. The Institute continually strives to be the leading regional PR organisation that will not only elevate the profession but also set industry standards and increase public recognition of this profession. For more see <span><a href="https://iprc.co.zw/">https://iprc.co.zw/</a></span></p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p> </p>Message from the IPRA President: Who will rebuild trust? February 20242024-02-01T10:32:04+00:002024-03-19T03:47:48+00:00Janice Hillshttps://www.ipra.org/news/press-room/author/admin_j/https://www.ipra.org/news/press-room/message-from-the-ipra-president-who-will-rebuild-trust-february-2024/<p><span>Dear colleagues and fellows, </span></p>
<p><span>are you familiar with this year’s Davos conclusions? At the 54th annual meeting of the World Economic Forum last month the conclusion was that the biggest global risk in 2024 and beyond will be misinformation and disinformation. I am wondering, does this surprise us?</span></p>
<p><span> </span></p>
<p><strong><span>Trust is the ultimate question</span></strong></p>
<p><span>Even before Davos, the latest Edelman Trust Barometer had revealed a new paradox in our global society. There is a collision of trust, with innovation, and politics. And even before we heard this from the Barometer, didn’t we as PR professionals already know what is coming? Have we not been dealing daily with the pernicious effects of misinformation and disinformation? </span></p>
<p><span> </span></p>
<p><strong><span>Is a lack of trust rooted in technical innovation?</span></strong></p>
<p><span>Over the 30 years of my professional career, both in management and communications, we’ve been cautioned about the perils of technology. The Internet was the first threat with fake websites and phishing emails. Then we learned that our mobile phones were letting Google, Amazon and other tech giants know everything about us. We discovered that social media, a media policed effectively by no one, is the foremost means for our youth for communication and news. Not to mention, a new channel for bullying and intimidation.</span></p>
<p><span> </span></p>
<p><span>And just as we were starting to use coping mechanisms for all the above, along comes artificial intelligence and the world’s best opportunity yet for fakery and disinformation.</span></p>
<p><span> </span></p>
<p><strong><span>A new optimism: how do we now cope? </span></strong></p>
<p><span>Firstly, we need to tell ourselves that the only thing that should threaten us is ourselves. We must not stop learning, adapting, and improving. </span></p>
<p><span> </span></p>
<p><span>Secondly, we must not allow companies nor individuals to remain silent when it comes to their responsibility for technological and trust-relevant changes in our society. We have the power in our democratic hands. In 2024 uniquely there will be elections involving over 4.5 billion people in more than 60 countries.</span></p>
<p><span> </span></p>
<p><span>Finally, we must be smart in how we direct our efforts. Sam Altman, the CEO of OpenAI and the creator of ChatGPT has a sign above his desk that reads: <em>No-one knows what happens next</em>. Well, I say that gives us a direction. We already know that people trust their peers the most and that people will expect governments and communicators to help fight unwelcome change.</span></p>
<p><span> </span></p>
<p><span>In 2024 we are witnessing the raising of PR to the next level and as its practitioners we must act. AI may add to fakery, but it will not replace our human care for each other. </span></p>
<p><span> </span></p>
<p><span>Kind regards,</span></p>
<p><span>Nataša Pavlović Bujas<br/> IPRA President 202</span><span>4</span></p>IPRA refreshes its UN representation2024-01-30T09:22:36+00:002024-03-19T03:48:02+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/ipra-refreshes-its-un-representation/<p><strong>New York City</strong> – The International Public Relations Association (IPRA) is proud to announce updates to its representatives to the United Nations (UN) in New York. Matthew Cossel has been promoted to Permanent Representative to the UN from his position as a Youth Representative and both Alexa Moyer and Diya Narayan have been announced as the newest UN Youth Representatives, filling a role held by Cossel for five years.</p>
<p> </p>
<p>“IPRA’s relationship with the UN is a key value of our organization,” said James McQueeny, IPRA’s Head Permanent Representative to the UN and board member. “Matt’s previous work with our organization, as well as his background working for the UN directly, are invaluable as we continue to bolster our presence at the UN and its sister organizations. We are equally as excited to bring on Alexa and Diya as our latest Youth Representatives to the UN, reaffirming our commitment to youth empowerment. They will be valuable assets to our growing team.”</p>
<p> </p>
<p>Following five years as a youth representative, Cossel will be stepping into a leadership role with the organization, leading IPRA’s relationship with the UN’s Department of Global Communications and overseeing the team’s youth representative programme. Cossel is a UN veteran, working as both an intern and conference consultant with the UN’s Department of Global Communications’ Civil Society Office. He has worked in PR for more than 5 years and is currently a senior PR professional with a prominent New York City PR firm. </p>
<p> </p>
<p>As youth representatives, Moyer and Narayan’s role will include spreading news and information from the United Nations to IPRA members and the general public relations community with a focus on the Sustainable Development Goals. While performing general work by assisting in meetings and contributing to informal discussions, Youth Representatives provide valuable input and contributions to important UN working areas and youth issues.</p>
<p> </p>
<p>Moyer is from northeastern Pennsylvania and moved to Connecticut for college where she’s stayed ever since. After graduating Magna Cum Laude from University of New Haven with a degree in legal studies and minors in both political science and professional writing, Moyer began her master of strategic communication and public relations at Sacred Heart University which she is set to finish in December 2023.</p>
<p> </p>
<p>Narayan is from Roxbury, New Jersey, and is a first-year student at Lehigh University in the School of Business, majoring in marketing with a minor in applied statistics. Narayan carries a heavy interest in human rights and addressing issues that emerge from the media. She is currently conducting research within the Business School regarding Generative AI in the marketing and management world.</p>
<p><strong><u> <br/></u></strong></p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see <span><a href="http://www.ipra.org">www.ipra.org</a></span></p>
<p> </p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p> </p>Invitation to an IPRA webinar on conscious branding: 15 February 20242024-01-12T09:02:15+00:002024-03-19T03:48:15+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/invitation-to-an-ipra-webinar-on-conscious-branding-15-february-2024/<p>I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar <em>Unveiling conscious branding: strategies for ethical and business impact</em> will be presented by Maria Gergova-Bengtsson, Paolo Marino, Giuseppe Cavallo on Thursday 15 February 2024 at 12.00 GMT/UCT (unadjusted).</p>
<p> </p>
<p><strong>What is the webinar content?</strong></p>
<p>The webinar will explore the proposition that when a brand operates from its centre of gravity, it can become a symbol that people use to express their own identity. Why? Because it is able to generate a meaningful and authentic value proposition that people can adopt as a representation of their values and worldview.</p>
<p><strong> <br/></strong></p>
<p><strong>How to join</strong></p>
<p>Register <a href="https://www.airmeet.com/e/d85559a0-aaec-11ee-967a-991094180d9f">here</a> at Airmeet. (The time shown should adjust to your device’s time zone.)</p>
<p>A reminder will be sent 1 hour before the event.</p>
<p><strong><u> <br/></u></strong></p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see <span><a href="http://www.ipra.org">www.ipra.org</a></span></p>
<p><strong> <br/></strong></p>
<p><strong>Background to the speakers</strong></p>
<p>Maria Gergova-Bengtsson</p>
<p>Maria is an entrepreneur and a PR expert. She understands reputation and communication at corporate and product level in complex organizations. She manages her own business and gathers other businesses in networks in EMEA and globally. Synergy enabler. Multicultural, multinational experience. Talent reader. Business builder.</p>
<p> </p>
<p>Paolo Marino</p>
<p>Paolo is an entrepreneur and a business enabler with a groundbreaking creative background. He is able to cut through complex concepts straight to the essence with a practical fluff-free attitude. He understands what it takes to make a brand interesting and is in touch with the Spirit Of The Moment. He carries with him the genius that made him a sought after master of advertising. Humorous and a stimulating thinker.</p>
<p> </p>
<p>Giuseppe Cavallo</p>
<p>Giuseppe is a brand strategist. He understands brand building and storytelling at the strategic level. He organizes fuzzy ideas and concepts in models that help to create order, understanding and effective operation. He loves to travel between theory and practical everyday reality. A lover of synthesis, a conceptualiser with occasional sparks of creativity.</p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p></p>Invitation to an IPRA webinar on Op Eds: 11 January2024-01-04T09:15:47+00:002024-03-19T03:48:26+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/invitation-to-an-ipra-webinar-on-op-eds-11-january/<p>I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar <em><span>How to write an op-ed editors will love</span></em> will be presented by <span>Jake Meth</span> on Thursday 11 January 2024 at 12.00 GMT/UCT (unadjusted).</p>
<p> </p>
<p><strong>What is the webinar content?</strong></p>
<p><span>This presentation highlights the value of op-ed writing as a thought leadership strategy, outlining the process of executing a successful campaign. Participants will receive practical advice and the confidence they need to write great opinion pieces for the media.</span></p>
<p><strong> <br/></strong></p>
<p><strong>How to join</strong></p>
<p>Register <a href="https://www.airmeet.com/e/31f82510-8f6c-11ee-9eb8-91eca34b917b">here</a> at Airmeet. (The time shown should adjust to your device’s time zone.)</p>
<p>A reminder will be sent 1 hour before the event.</p>
<p><strong><u> <br/></u></strong></p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see <span><a href="http://www.ipra.org">www.ipra.org</a></span></p>
<p><strong> <br/></strong></p>
<p><strong>Background to Jake Meth</strong></p>
<p><span>Jake Meth is the founder of Opinioned, a US-based op-ed writing and strategy firm. Previously, he built and edited Fortune's commentary section. Jake specialises in helping thought leaders develop compelling angles for op-eds to publish in top media.</span></p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p> </p>Message from the IPRA President: Welcome to the Future: January 20242024-01-02T09:10:45+00:002024-03-19T03:48:41+00:00Janice Hillshttps://www.ipra.org/news/press-room/author/admin_j/https://www.ipra.org/news/press-room/message-from-the-ipra-president-welcome-to-the-future-january-2024/<p><span>My dear friends and colleagues, at the beginning of my presidential year, first let me say a big thank you to outgoing President Dr. Anne-Gret Iturriaga Abarzua. She has led IPRA with style and intelligence throughout her year. And as we enter a new year maybe, just maybe, we are entering a new era.</span></p>
<p><span> </span></p>
<p><span>That is the era of Artificial Intelligence. That’s what we hear and read daily. But what does it mean? Are we ready? Do we have the capacity to cope with the rapidly evolving landscape of AI? </span></p>
<p><span> </span></p>
<p><strong><span>Why are we here?</span></strong></p>
<p><span>I would like to discuss with you not only a revision of our current strategies and tools in the light of AI, but the very purpose of our profession.</span></p>
<p><span> </span></p>
<p><span>When talking about AI we mean assistance in content creation, in content optimization, and in content distribution. But we also must consider AI’s understanding of platform-specific dynamics, and its ability for advanced analytics. All these are advantages in efficiency which will save time and energy. </span></p>
<p><span> </span></p>
<p><strong><span>AI and PR guidelines</span></strong></p>
<p><span>To ensure that your communications are trustful and ethical you may rely both on the original IPRA </span><a href="https://www.ipra.org/member-services/code-of-conduct/"><span>Code of Conduct</span></a><span> and the new IPRA </span><a href="https://www.ipra.org/member-services/ai-guidelines/"><span>AI and PR Guidelines</span></a><span>. The Guidelines are built upon a fundamental recognition. AI learns from the Internet and thus it suffers from the flaws of misinformation on the Internet. And remember also that AI is not really intelligent or able to empathise or operate with emotion. </span></p>
<p><span> </span></p>
<p><strong><span>A new hope</span></strong></p>
<p><span>But what should we do with that saved time and energy? Let us address that first question: the purpose of our profession. If AI offers us more time, and we continue to take an holistic approach to communication, then we should be able to focus on a deeper understanding of human needs and human behaviour. Combine that focus with our current purpose to create messages that influence change, and we can hope that future changes bring about a better world. Indeed this is the very creation of a better world. Einstein once said that every creature on the planet leave traces of its existence, but only human beings are able to leave traces of their creation. </span></p>
<p><span> </span></p>
<p><span>It is not the content that I see and enjoy every year when we celebrate winners at the IPRA Golden World Awards </span><a href="https://www.ipra.org/golden-world-awards/gwa-gala-2023/"><span>Gala</span></a><span>, but the activism, passion, and influence leading to the creation of change in real life. That is why the Golden World Awards are more than just prizes. They are recognition. </span></p>
<p><span> </span></p>
<p><span>So what can we conclude from all this about AI? I believe that the AI era has the potential to bring communications to a new level of importance. And we must be fully aware of our purpose and our impact in this new era. </span></p>
<p><span> </span></p>
<p><span>Kind regards,</span></p>
<p><span>Nataša Pavlović Bujas<br/> IPRA President 202</span><span>4</span></p>
<p><span> </span></p>Nataša Pavlović Bujas announced as IPRA President 20242023-12-13T08:03:04+00:002024-03-19T03:48:55+00:00Janice Hillshttps://www.ipra.org/news/press-room/author/admin_j/https://www.ipra.org/news/press-room/nata%C5%A1a-pavlovi%C4%87-bujas-announced-as-ipra-president-2024/<p>The Board of the International Public Relations Association (IPRA) is delighted to announce that Nataša Pavlović Bujas is President elect 2024. </p>
<p> </p>
<p>In reacting to the election by the Board of IPRA Nataša said: “<em>I am </em><em>very pleased to serve as IPRA President 2024 and hope that my year will inspire all our members to become active contributors of our global tribe. My key goal is to strengthen the capacity of our profession for the trustful and ethical practice of public relations in the era of Artificial Intelligence”. </em></p>
<p><em> </em></p>
<p>The IPRA President’s term of office runs from 1 January to 31 December each year.</p>
<p> </p>
<p>Nataša is Serbian and thus this marks the first time IPRA has elected a President from one of the Balkan states. Nataša is the founder of Blumen group, an agency for integrated communications and business consulting, based in Belgrade. She has more than 25 years of experience in strategic communications, brand development and market positioning. She has won national and international awards, including the GWA Grand Prix. In the last ten years Nataša has worked as a business coach, and gives guest courses and lectures in Europe and the US.</p>
<p></p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see <span><a href="http://www.ipra.org">www.ipra.org</a></span></p>
<p><span> </span></p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p><span> </span></p>
<p><span> </span></p>SelfHealers Circle founder Nicole LePera receives IPRA President’s Award 20232023-12-12T08:05:10+00:002024-03-19T03:49:10+00:00Janice Hillshttps://www.ipra.org/news/press-room/author/admin_j/https://www.ipra.org/news/press-room/selfhealers-circle-founder-nicole-lepera-receives-ipra-presidents-award-2023/<p>The 2023 IPRA President’s Award has been given to Dr. Nicole LePera, founder of SelfHealers Circle.</p>
<p> </p>
<p>Commenting on the award, IPRA President 2023 Dr. Anne-Gret Iturriaga Abarzua says: “<em>I am pleased to recognize Nicole LePera with the IPRA President’s Award.</em> <em>Dr. LePera's outstanding contribution to better world understanding is her recognition that before people can understand the world, they must understand themselves”. </em></p>
<p><em> </em></p>
<p>SelfHealers Circle is a global, self-led, community-based healing membership with an ethos that with the right tools, everyone has the power to be their own healer.</p>
<p> </p>
<p>Upon receiving the award, Dr LePera said: “<em>I am so deeply honoured to accept this year’s IPRA President’s Award. My work is aimed at empowering individuals to heal from their past so that they can realize their own potential. I truly believe we are all capable of healing and of having the opportunity to create a fulfilling life for ourselves. It means so much to have my work recognized and to be a part of this global movement whose impact continues to spread to all those who are seeking change</em>."</p>
<p><em> </em></p>
<p>The IPRA President’s Award was founded in 1977 and is presented annually to an organization or individual to recognize an “<em>outstanding contribution to better world understanding</em>”. Previous recipients of the award include the 30% Club, Zeit Online, The International Red Cross, The Nobel Foundation, UNESCO, Amnesty International, Transparency International, WWF, The Economist and The National Geographic Society.</p>
<p><em> </em></p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more information please visit: <span><a href="http://www.ipra.org">www.ipra.org</a></span> </p>
<p> </p>
<p><strong>Background to Dr. Lepera</strong></p>
<p>Dr. Nicole LePera was trained in clinical psychology at Cornell University and the New School for Social Research. As a clinical psychologist in private practice, Dr. LePera was frustrated by the limitations of traditional psychotherapy. Wanting more she began a journey to develop a united philosophy of mental, physical, and spiritual health that equips people with the tools necessary to heal themselves. Dr. LePera founded SelfHealers Circle in 2018. The Circle is a global, self-led, community-based healing membership and helps make the practical tools for healing accessible to everyone. Dr. Lepera has a substantial social media presence on Instagram, TikTok, Facebook, and YouTube. She is the author of several books on self-healing and self-discovery.</p>
<p> </p>
<p><strong> </strong></p>
<p><strong>Contact IPRA</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p> </p>
<p><strong>Contact SelfHealers Circle</strong></p>
<p><span><a href="https://theholisticpsychologist.com">https://theholisticpsychologist.com</a></span></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong>Social media</strong></p>
<p>The 2023 IPRA President’s Award has been given to Dr. Nicole LePera, founder of The Self-Healers Circle. The Award, founded in 1977, is presented for an “<em>outstanding contribution to better world understanding</em>”. More at <span><a href="http://www.ipra.org">www.ipra.org</a></span></p>
<p><strong> </strong></p>Message from the IPRA President: Closing time December 20232023-12-01T07:14:29+00:002024-03-19T03:49:22+00:00Janice Hillshttps://www.ipra.org/news/press-room/author/admin_j/https://www.ipra.org/news/press-room/message-from-the-ipra-president-closing-time-november-2023/<p><span>Dear PR enthusiasts around the world,</span></p>
<p><span>The year 2023 is drawing to a close, and with it my presidency of this esteemed association. I would like to express my gratitude to each and every one of you working in communications, those before us and those who will come after us. To connect people, ideas, companies, NGOs, countries, and continents, skills such as empathy, knowledge and understanding are essential. You have those skills.</span></p>
<p><strong><span> </span></strong></p>
<p><strong><span>The IPRA President’s Award</span></strong></p>
<p><span>It is a fine tradition for the IPRA President to honour an organisation or individual who has made an “outstanding contribution to better world understanding” each year. The IPRA President’s Award was established in 1977. Previous recipients of the award include the 30% Club, Zeit Online, the International Red Cross, the Nobel Foundation, UNESCO, Amnesty International, Transparency International, the WWF, The Economist and the National Geographic Society.</span></p>
<p><span> </span></p>
<p><span>I chose Dr. Nicole LePera, the holistic psychologist who founded the global SelfHealersCircle in 2018. Her outstanding contribution to better world understanding is her realisation that before people can understand the world, they need to understand themselves. Dr. Nicole has a deep inner knowledge of the importance of responsibility, of standing up for one’s principles and of the fulfilment of sharing one’s wisdom with others. One can see how she personally cares about the team and the community she created, by acknowledging member’s vulnerability, honesty and braveness on taking their destiny in their own hands.</span></p>
<p><strong><span> </span></strong></p>
<p><strong><span>Share & care</span></strong></p>
<p><span>I am convinced that our world and our future can only get better if people realise that we are all connected, that we are all one, that we all live on one earth, and that we need to work together. I invite you to listen to your body. Connect with yourself, with other people, and with the world. When you are aware of yourself, you become aware of others and the world around you. We need this inner and outer connection as a prerequisite for our own healing and healing the planet. My motto for this year was “share & care”. I hope this has shown through in every one of my twelve messages. </span></p>
<p><span> </span></p>
<p><span>Now it is time to introduce to you my dear colleague and friend Nataša Pavlović Bujas from Serbia who will serve as the IPRA President 2024. I am looking forward to the new year ahead of us and wish you all the best for yourself, your loved ones and for the aspirations you have in becoming the best version of you.</span></p>
<p><span> </span></p>
<p><span> </span></p>
<p><span>Kind regards,</span></p>
<p>Dr. Anne-Gret Iturriaga Abarzua<br/> IPRA President 2023</p>Invitation to an IPRA webinar on Artificial Intelligence: 14 December 20232023-11-28T08:41:34+00:002024-03-19T03:49:40+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/invitation-to-an-ipra-webinar-on-artificial-intelligence-14-december-2023/<p>I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar <em>PR and AI: communication in the age of change</em> will be presented by <span>a team from the University of Alicante </span> on Thursday 14 December 2023 at 12.00 GMT/UCT (unadjusted).</p>
<p> </p>
<p><strong>What is the webinar content?</strong></p>
<p>The webinar will reflect on the concept of intelligence from two perspectives: PR intelligence and intelligence led by PR. We will explore how powerful technological innovation, such as AI, may become. Aspects such as AI in teaching and PR practice will be discussed. The team will also present an academic perspective, to analyze the dilemma of this new technology in which the real world and the digital world become indistinguishable.</p>
<p><strong> <br/></strong></p>
<p><strong>How to join</strong></p>
<p>Register <span><a href="https://www.airmeet.com/e/0e228150-3da3-11ee-be2f-51d925549fce">here</a></span> at Airmeet. (The time shown should adjust to your device’s time zone.)</p>
<p>A reminder will be sent 1 hour before the event.</p>
<p> </p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see <span><a href="http://www.ipra.org">www.ipra.org</a></span></p>
<p><strong> <br/></strong></p>
<p><strong>Background to our speakers</strong></p>
<p>The webinar is presented by the team from the University of Alicante with expertise in communication, social psychology, and IT. The team will draw on their international experience from Spain, South America, Belgium, and Canada. The team comprises Rosa Maria Valdés, professor communication and social psychology; Alba Santa Soriano, associate professor communication and social psychology; and, Dr Cristina Cachero, senior lecturer IT languages and systems.</p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p> </p>IPRA launches AI and PR Guidelines2023-11-27T10:23:48+00:002024-03-19T03:49:55+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/ipra-launches-ai-and-pr-guidelines/<p>Consistent with its mission for intellectual leadership in global communication, IPRA has launched a set of Artificial Intelligence (AI) and PR Guidelines. The guidelines starting point is to recall that AI content has the potential both to enhance public relations, and the potential for bias, misuse, deception, and harm.</p>
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<p>The guidelines take 5 of the 18 articles of the IPRA ethical code of conduct and interpret implementation with respect to AI and PR. For example, under code article four to <em>be open and transparent</em> the guidelines urge PR practitioners to disclose when they are using AI. Equally, under article seven of the IPRA code to <em>ensure truth and accuracy</em>, the guidelines ask that AI content is fact-checked by humans. The set of 11 guidelines can be found <span><a href="https://www.ipra.org/member-services/ai-guidelines/">here</a></span>.</p>
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<p>The 2023 Guidelines complement IPRA’s history of codes of conduct. Throughout its existence IPRA has sought to provide intellectual leadership for the public relations profession. A key part of this is the development of codes and guidelines seeking to provide an ethical framework for the activities of the profession. Upon joining IPRA, members undertake to uphold these codes and in doing so benefit from the ethical climate that they create. The current <span><a href="https://www.ipra.org/member-services/code-of-conduct/">code</a></span>, reviewed in 2020, consolidates the 1961 Code of Venice, the 1965 Code of Athens and the 2007 Code of Brussels. The IPRA Climate Change Guidelines were launched at the start of 2023.</p>
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<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see <span><a href="http://www.ipra.org">www.ipra.org</a></span></p>
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<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p> </p>Offering online CPD for PR professionals2023-11-04T10:01:56+00:002024-03-19T03:50:10+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/offering-online-cpd-for-pr-professionals/<p>IPRA has renewed its agreement with the Irish Academy of Public Relations to provide online communications training to its global membership. The Academy is a platform for PR practitioners, providing online courses in communications disciplines like writing feature articles, negotiating sponsorship, shooting smartphone video or training for radio.</p>
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<p>Ellen Gunning, director of the Academy explains: “<em><span>Changes in Artificial Intelligence, governance standards, equality & diversity practices and communications platforms, amongst others, happen fast. You need to keep abreast of industry changes to stay on top of your game. Our </span></em><em>Continuing Professional Development<span> courses allow you to do just that</span></em><em>.</em>”</p>
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<p><strong>A resource for PR professionals</strong></p>
<p>Courses are a maximum of three-hours long and are intended as a working resource for practitioners who might need, for example, to up skill before a pitch meeting. Training topics are continually reviewed in light of current practice. All courses are online and so are perfect for remote working. More information is <a href="https://www.ipra.org/member-services/pr-training/">here</a>.</p>
<p> </p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see <a href="http://www.ipra.org">www.ipra.org</a></p>
<p> </p>
<p><strong>Background to the Irish Academy of PR</strong></p>
<p>The Irish Academy of Public Relations was formed in 1991 servicing the needs of the Irish higher education sector. Today, its range of courses encompass an ever-increasing set of communications topics. The Academy offers a range of Professional Diploma and Certificate courses, a suite of online Continuing Professional Development courses, and training for the Corporate and NGO sectors.</p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></p>
<p>Telephone +44 1634 818308</p>
<p> </p>
<p> </p>IPRA strengthens ties at UN New York2023-11-04T09:47:49+00:002024-03-19T03:50:22+00:00Philip Sheppardhttps://www.ipra.org/news/press-room/author/admin_p/https://www.ipra.org/news/press-room/ipra-strengthens-ties-at-un-new-york/<p><span>IPRA’s representatives recently participated in briefings in New York. Jim McQueeny oversaw IPRA's co-sponsorship of the 75th anniversary of The Conference of Non-Governmental Organizations in Consultative Relationship with the United Nations. The event <em>UN-NGO Relations: enhancing multilateralism, protecting NGO access, civic space and democratic discourse </em>was a celebration of work to improve NGO access to the UN. Also discussed by the NGOs present was what is working, what needs to be improved, and how participating NGOs can mutually cooperate. </span></p>
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<p><span>Meanwhile IPRA’s Matthew Cossel participated in a UN Civil Society Communications Workshop entitled <em>Digital communications and its impact on peace, security and human rights</em>. The event included a presentation from Mita Hosali, deputy director of the UN News and Media Division, launching a new <a href="https://news.un.org/en/content/un-news-go">UN News App</a>. </span></p>
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<p><span>Since the 1980s IPRA has maintained a relationship with various agencies of the UN including the Department of Global Communications, the Economic and Social Council, the Educational, Scientific and Cultural Organisation and more recently, the UN Environment Programme.</span></p>
<p><span> <br/></span></p>
<p><strong>Background to IPRA</strong></p>
<p>IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see <span><a href="http://www.ipra.org">www.ipra.org</a></span></p>
<p> </p>
<p><strong>Contact</strong></p>
<p>International Public Relations Association Secretariat</p>
<p>United Kingdom</p>
<p><span><a href="mailto:secgen@ipra.org">secgen@ipra.org</a></span></p>
<p>Telephone +44 1634 818308</p>
<p> </p>
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