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Message from the IPRA President:  Empathy is key  May 2026

Whether it is in developing strategies for communicating internally in an organization, helping to integrate innovative technology within a cultural context, or delivering messages to market a product globally, empathy is key to effective communication. Putting yourself in the context of the target audience is vital in determining how best to deliver a message that resonates so as to obtain the results required.

Invitation to an IPRA webinar “Trust in the Age of AI” 21 May

I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar Trust in the Age of AI: The three operational frameworks approach will be presented by Matheus Puppe and moderated by Fabio Brandt on Thursday 21 May 2026 at 12.00 GMT/UCT (unadjusted).

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