Viewing posts from August, 2017

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IPRA members invited to join UN initiatives on sustainability

Photo Caption: IPRA Board Member Jim McQueeney and Jeff Brez head of global communications for the UN's Department of Public Information

Message from the IPRA President: A question of Influence August 2017

Around €85 million was the budget scrapped by giant Procter & Gamble from its online advertising budget. In an article in the Wall Street Journal, two of P&G’s directors say they lost confidence in the effectiveness of digital advertising. In spite of spending significantly less, sales for P&G in the affected product categories didn’t decline.

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