Viewing posts from August, 2017
IPRA's latest news and notifications
3 years, 5 months ago
Photo Caption: IPRA Board Member Jim McQueeney and Jeff Brez head of global communications for the UN's Department of Public Information
in Press Release 3 years, 5 months ago
Around €85 million was the budget scrapped by giant Procter & Gamble from its online advertising budget. In an article in the Wall Street Journal, two of P&G’s directors say they lost confidence in the effectiveness of digital advertising. In spite of spending significantly less, sales for P&G in the affected product categories didn’t decline.