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Message from the IPRA President: The road to Barcelona July 2018

It’s just over 2 weeks ago that judges for the 2018 IPRA Golden World Awards convened in Brussels to determine this year’s winners. Like always the meeting, lasting all day, proved to be one of the highlights in the volunteer work these judges put in at IPRA. Settling down throughout the hours of evaluation of shortlisted entries in 37 categories, the judges held many spirited discussions on their individual merits. Whoever would have opportunity to wander around the clustered groups of judges would hear mention of trends and views of the application of current communication strategies. The entries come literally from around the world, representing in total 42 countries from the winners shortlist alone. Hence the assignments and challenges of the shortlisted entries vary widely. As do chosen solutions.

PR campaigns on water conservation globally and eye-care in the Philippines join the winners of the 2018 IPRA Golden World Awards, while Chinese women are the stars of the new influencer category

The IPRA Golden World Awards for Excellence (GWA): the world’s most prestigious PR awards scheme, announces a total of 80 winners for 2018, up some 25% on last year. Many entries tackled social and health issues such as eye-care amongst children in the Philippines, and activities with an extraordinary 1 billion reach to promote World Water Day.

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