Middle East and Africa: growing in importance in IPRA’s Golden World Awards


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After the first round of online judging for the 2018 IPRA Golden World Awards for Excellence (GWA), the world’s most prestigious PR awards scheme, 176 finalists are in the running to win awards. This year, the quality of entries is noticeably more consistent with succinct descriptions of objectives matched by creative solutions to PR issues.
 
“We have seen some superb finalists in 2018,” explains Bart de Vries, IPRA’s President and Chairman of the Jury. “There is a noticeably balancing of entries by region with growth especially in Middle East Africa compared to previous years. This reflects the GWA’s truly global scope. It was good also to see significant entries in our new categories of Sport and Influencer Management.”

As the chart shows, Middle East Africa has grown strongly in comparison to previous years as a percentage of finalists. Final judging takes place in July in Brussels, Belgium after which category winners will be made known. The Grand Prix 2018 and the Global Contribution Award will be announced at the Golden World Awards Gala in October.

 

Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme. With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practiced. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org 

 

Background to the Golden World Awards for Excellence.

The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. An overall IPRA Grand Prix for Excellence is presented each year to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.

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