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IPRA's latest news and notifications

Invitation to an IPRA webinar on the history of PR: 24 March

I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar PR: a global history in 40 minutes will be presented by Emeritus Professor Tom Watson on Thursday 24 March 2022 at 12.00 GMT/UCT (unadjusted).

Zelma Lazarus In Memoriam

IPRA pays its respects to Zelma Lazarus who has died at the age of 85. Zelma was a Member Emeritus and president of IPRA in 1998 having been a former board member. She was the first Asian woman to be president. Zelma oversaw the consolidation of IPRA’s corporate structure following the Secretariat’s move from Geneva to London and the appointment of Frans Voorhoeve as Secretary General. She chaired the annual conference and GWA Gala in London in her presidential year.
 

Message from the IPRA President: A new start January 2022

Hello everyone. Allow me to tell you a little about myself as IPRA President 2022. I’m Ms. Etsuko Tsugihara. I am the President of SUNNY SIDE UP GROUP INC., one of the largest PR communication groups in Japan. I’ve been involved with IPRA as a board member since 2019 and I am honored to be your president this year. I founded my company in 1985 at high school when I was 17 years old. The company has been creating social movements and offering a wide range of marketing communication services including PR, sales promotion, business development, and sports marketing for more than 37 years.

Invitation to an IPRA webinar on reputation management: 10 February

I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar Reputation management during the pandemic: the status quo and the trends will be presented by Professor Heath Applebaum on Thursday 10 February 2022 at 12.00 GMT/UCT (unadjusted).

Invitation to an IPRA webinar on EU opportunities: 13 January

I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar EU opportunities: tapping into EU funds for your PR project will be presented by Jacqueline Purcell in conversation with Angele Giuliano on Thursday 13 January 2022 at 12.00 GMT/UCT (unadjusted).

Message from the IPRA President: A Reflection December 2021

When our Secretary General, Philip Sheppard, gave me his friendly hint to write this message, I realised it would be my last. The previous 12 months have flown by, but we've achieved so many things together. December is always a good time to reflect on the past year.

IPRA Secretary General receives PR Visionary Award 2021

IPRA’s Secretary General, Philip Sheppard, is the recipient of the 2021 PR Visionary Award presented each year at Eventiada IPRA GWA. This award is given by the regional jury to leaders who have been instrumental in driving the communications industry and changing it with a unique vision.

Join V+O and IPRA for a digital talk on PR strategy and creative thinking

Greek agency V+O has been a winner of IPRA Golden World Awards over many years. To celebrate their recent 2021 success, they are hosting an event with IPRA. All members and potential GWA entrants are invited to How PR strategic and creative thinking is a key to meeting communication challenges, an online event on Friday 3 December 2021 from 13.00 – 14.00 Athens time (GMT+2).

Message from the IPRA President: Prizes and Presidents November 2021

November is halfway over, and soon we'll all be looking back at the year 2021. This month is both a month of change and repetition. A few months ago, we could all feel a sense of optimism with the reopening of restaurants, bars and even big concerts. Some of us had the luxury of taking a proper holiday again after more than a year. But the world is still struggling with covid-19 and now Europe is becoming a region of concern, struggling with a fourth wave of infection. In the meantime, many of our African brothers and sisters are still waiting for their first vaccine dose, while other countries are stockpiling. All of this should make us think. How can we better communicate risk, science and protective behavior? What's our role, and what can we learn from the past 600 days of emergency and crisis communication?

Invitation to an IPRA webinar on reputation management: 9 December

I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar Science based reputation management: insight, influence and persuasion will be presented by Ashwani Singla, founding managing partner at Astrum, India on Thursday 9 December 2021 at 12.00 GMT/UCT (unadjusted).

Etsuko Tsugihara announced as IPRA President elect 2022

The Board of the International Public Relations Association (IPRA) is delighted to announce that Etsuko Tsugihara is President elect 2022.  Etsuko is Japanese and CEO of agency Sunny Side Up. She will be the first female president of IPRA from Japan.

Te Wā Tuku Reo Māori - The Māori Language Moment - takes the Grand Prix at the 2021 IPRA Golden World Awards

Far above the illusions of London’s West End theatre, magic of another sort was happening. Representatives of a far-off island nation were meeting with the global spinners of gold. They spoke in an ancient language. For this was where Te Wā Tuku Reo Māori, the Māori language Moment became an IPRA Moment.

Press Office’s campaign ‘BASF Start-Up Science’ scoops the IPRA Golden World Global Contribution Award 2021

The Global Contribution Award is given for PR with an objective of meeting one of the UN’s Sustainable Development Goals. The 2021 winner is Serbian agency Press Office on behalf of their client BASF. The brilliant campaign ‘BASF Start-Up Science’ addressed a Western Balkans issue of severe air pollution from outdated coal plants, old domestic heating systems, and smoke-emitting cars. The BASF project inspired young innovators and scientists from the region to fight air pollution. The project met several of the UN’s sustainable development goals including good health and clean energy.

Invitation to an IPRA webinar on cyber security: 11 November

I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar Cyber security: insights and implications for public relations by Volker Pulskamp, senior vice president and partner, FleishmanHillard, Germany on Thursday 11 November 2021 at 12.00 GMT/UCT (unadjusted). 

Message from the IPRA President: The social media black-out October 2021

I hope you and your loved ones are well. It's October already and I, for one, didn't see September fly by. Just a couple of days ago, 2.89 billion users of Facebook, 1.38 billion users of Instagram and about 2 billion WhatsApp users were cut off from their favorite social platform. Companies and organisations worldwide could not communicate internally via their Workplace environment (including employees of Facebook themselves). Tens of thousands of live stream events, influencer gigs and mobile commerce bots were affected. CEO Mark Zuckerberg lost about $6 billion off of his net worth in the hours following the crash.