Thought Leadership Essays

The evolution of segmentation: how ‘Big Data’ can help us understand the ‘new’ consumer

After a slow start, the use of data analytics is gathering pace. Those able to gain true insight into online consumption patterns and segment audiences meaningfully stand to be the big winners. By Li Hong.
Welcome to IPRA


Authors

Archive

2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
Follow IPRA: