Thought Leadership Essays

ITL #480 PR is NOT press relations: tackling misconceptions

The nature of public relations today is widely misunderstood. To paint a more accurate picture, IPRA has developed a series of communications about the value of public relations to society. By Alain Grossbard.

ITL #339 A quick text: the real value of SMS to PR practitioners

Given that SMS delivers immediacy and impact, more PR professionals should incorporate it into communications programmes. By Alain Grossbard.
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