Communicators must be able to “connect the dots” to demonstrate the direct impact of PR activity on specific campaign goals, such as boosting sales. By Kirk Hazlett.
Open democracy and a growing middle class are fuelling an entrepreneurial boom in East Africa. By Janet Kabue-Kimani.
As corporate social responsibility (CSR) finally comes of age, do the next steps lie in the developing arena of social innovation? By Hil Berg.
The communications landscape is altering at unprecedented speed, presenting PR practitioners with challenges and opportunities. By Tara Rogers.