Thought Leadership Essays

Viewing posts from January, 2016

ITL #155 Professional accountability: why PR?

Communicators must be able to “connect the dots” to demonstrate the direct impact of PR activity on specific campaign goals, such as boosting sales. By Kirk Hazlett.

ITL #154 Africa is rising: and this time it’s different

Open democracy and a growing middle class are fuelling an entrepreneurial boom in East Africa. By Janet Kabue-Kimani.

ITL #153 Beyond CSR: the move towards social innovation

As corporate social responsibility (CSR) finally comes of age, do the next steps lie in the developing arena of social innovation? By Hil Berg.

ITL #152 Trends transforming communications: in the Middle East and beyond

The communications landscape is altering at unprecedented speed, presenting PR practitioners with challenges and opportunities. By Tara Rogers.
Welcome to IPRA


Authors

Archive

2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
Follow IPRA: