Thought Leadership Essays

Viewing posts from January, 2016

ITL #155 Professional accountability: why PR?

author"s portrait Communicators must be able to “connect the dots” to demonstrate the direct impact of PR activity on specific campaign goals, such as boosting sales. By Kirk Hazlett.

ITL #154 Africa is rising: and this time it’s different

author"s portrait Open democracy and a growing middle class are fuelling an entrepreneurial boom in East Africa. By Janet Kabue-Kimani.

ITL #153 Beyond CSR: the move towards social innovation

author"s portrait As corporate social responsibility (CSR) finally comes of age, do the next steps lie in the developing arena of social innovation? By Hil Berg.

ITL #152 Trends transforming communications: in the Middle East and beyond

author"s portrait The communications landscape is altering at unprecedented speed, presenting PR practitioners with challenges and opportunities. By Tara Rogers.
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