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Viewing posts from January, 2016

ITL #155 Professional accountability: why PR?

Communicators must be able to “connect the dots” to demonstrate the direct impact of PR activity on specific campaign goals, such as boosting sales. By Kirk Hazlett.

ITL #154 Africa is rising: and this time it’s different

Open democracy and a growing middle class are fuelling an entrepreneurial boom in East Africa. By Janet Kabue-Kimani.

ITL #153 Beyond CSR: the move towards social innovation

As corporate social responsibility (CSR) finally comes of age, do the next steps lie in the developing arena of social innovation? By Hil Berg.

ITL #152 Trends transforming communications: in the Middle East and beyond

The communications landscape is altering at unprecedented speed, presenting PR practitioners with challenges and opportunities. By Tara Rogers.
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