Viewing posts from June, 2019

ITL #325 Sweden: where polarisation is the new normal

A longstanding consensus culture has been replaced by people taking sides. What opportunities does the polarised discourse offer brands? By Deeped Niclas Strandh.

ITL #324 - The consumer is your co-driver: social media amplification strategies

Today you can dramatically increase the number of eyes that see a traditional media hit, allowing you to reach audiences you would not previously have considered possible. By Phil Lobel.

ITL #323 Brand protection: a cybersecurity checklist

Cyber-attacks and data breaches can be incredibly damaging. Organizations must get on top of managing the risk. By David Eisenstadt.

ITL #322 Intercontinental prospects: navigating the uncharted waters of global agency procurement

How can independent agencies overcome cultural barriers and forge successful partnerships with clients based in a different part of the world? By Bryan Harris.
Welcome to IPRA


Follow IPRA: