Thought Leadership Essays

Viewing posts from December, 2020

ITL #403   Finding inspiration in disruption moments: a new era of stakeholder engagement

Remote working and digital communications are not a block in building bridges. They are the bricks that support them. By Francesca Concina.

ITL #402 Harsh lessons: what covid-19 has taught us about crisis communication

Strategies that have guided organisations through the pandemic may not be as effective when responding to a different type of crisis which arrives with no warning and escalates rapidly. By Jonathan Hemus.

ITL #401   Purpose-led creativity: impactful communications during the pandemic

Brands that do ‘purpose’ in the right way can help revive spending, drive innovation and improve their relationship with consumers. By Deepshikha Dharmaraj.

ITL #400 - Listening: a much-underrated business tool

Listening allows you to stop guessing and build campaigns based on facts, not assumptions. It’s also a sign of respect. By Emma Kane.
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