Thought Leadership Essays

ITL #181 Ethics: the heart of leadership

author"s portrait Even when under pressure from bosses or clients, public relation practitioners have a responsibility to ensure corporate messages are truthful and accurate. By Kirk Hazlett.

ITL #155 Professional accountability: why PR?

author"s portrait Communicators must be able to “connect the dots” to demonstrate the direct impact of PR activity on specific campaign goals, such as boosting sales. By Kirk Hazlett.

ITL #138 Ethics: an everyday consideration for all

author"s portrait Trust provides the foundations for successful public relations. But in order for trust to be sustained, communicators must behave ethically. By Kirk Hazlett.

ITL #37 Public Relations success: Why a commitment to learning is critical

author"s portrait How can anyone involved in a business that centers on education – of stakeholders and other audiences – place little value on their own professional development? If practitioners are to provide their employers or clients with the best communications servic
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