Thought Leadership Essays

ITL #181 Ethics: the heart of leadership

Even when under pressure from bosses or clients, public relation practitioners have a responsibility to ensure corporate messages are truthful and accurate. By Kirk Hazlett.

ITL #155 Professional accountability: why PR?

Communicators must be able to “connect the dots” to demonstrate the direct impact of PR activity on specific campaign goals, such as boosting sales. By Kirk Hazlett.

Ethics: an everyday consideration for all

Trust provides the foundations for successful public relations. But in order for trust to be sustained, communicators must behave ethically. By Kirk Hazlett.

Public Relations success: Why a commitment to learning is critical

How can anyone involved in a business that centers on education – of stakeholders and other audiences – place little value on their own professional development? If practitioners are to provide their employers or clients with the best communications servic
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