Influencing government policymakers is hard to do but the chances of success are increased by adhering to a set of basic principles. By Benjamin Haslem.
Budgetary constraints have prevented the widespread use of microtargeting but it is only a matter of time before data driven communication features more frequently in political and non-political campaigns. By Tom Parker.
The squeeze is on for London’s Financial and Corporate PR agencies. Is it time for some profound changes? By Andrew Grant.
Consumers in Asia love to record and share their experiences. As such, there are tremendous opportunities for brands to involve them in live events. By Kiri Sinclair.