Thought Leadership Essays

Viewing posts from December, 2022

ITL #504   The anatomy of engagement: mapping stories to the journey

Perpetuating the customer journey means storytelling at every interaction. By Mark Nardone.

ITL #503   Changing a tired narrative: Africa’s brain drain ambassadors

Wherever we go in the world, we all have a responsibility to tell Africa’s positive stories. By Chris Genasi.

ITL #502   PR and KPIs: measuring the intangibles of brand awareness and a good reputation

Marketing and PR are often confused in what they can and cannot do, as well as the ways that success can be measured. How do PR pros put a price on success? (Hint: they don’t.) By Ayelet Noff.
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