Thought Leadership Essays

ITL #504   The anatomy of engagement: mapping stories to the journey

By: Mark Nardone 19/12/2022

Perpetuating the customer journey means storytelling at every interaction. By Mark Nardone.

ITL #503   Changing a tired narrative: Africa’s brain drain ambassadors

By: Chris Genasi 12/12/2022

Wherever we go in the world, we all have a responsibility to tell Africa’s positive stories. By Chris Genasi.

ITL #502   PR and KPIs: measuring the intangibles of brand awareness and a good reputation

By: Founder & CEO, SlicedBrand 05/12/2022

Marketing and PR are often confused in what they can and cannot do, as well as the ways that success can be measured. How do PR pros put a price on success? (Hint: they don’t.) By Ayelet Noff.