Thought Leadership Essays

Build Your Career By Working Overseas

By: Perry Yeatman 02/10/2007

In their new book, Get Ahead By Going Abroad, co-authors C. Perry Yeatman and Stacie Nevadomski Berdan highlight the advantages of working overseas.

RSS Feeds on Typewriter Skeletons

By: Arthur E.F. Wiese, Jr. 02/10/2007

Arthur E.F. Wiese, Jr. has seen a seismic shift in the nature of communications over the course of a distinguished career in journalism and PR. How, he wonders, will communicators of the future connect with audiences.

How to Make it in PR

By: Romeo P. Virtusio 02/10/2007

Romeo P. Virtusio, editor of a recently published book on achieving success in PR, shares insights and tips in selected extracts from his nine esteemed contributors.

Local Development Needs PR

By: Rosa María Torres Valdés 02/10/2007

Rosa María Torres Valdés has conducted research and analysis on public relations procedures at local development networks.

Emotional Connection (Woof!)

By: Philip Sheppard 02/10/2007

It is often said that man’s best friend is a dog. Philip Sheppard forms an unexpected attachment to a bronze pooch.

Raising the Profile of PR

By: Derrick Pieters 02/10/2007

Are PR practitioners members of a profession or members of societies and associations, ponders Derrick Pieters as he calls on the industry to use its skills for its own advantage.

The Technical Transition

By: Morgan McLintic 02/10/2007

In an era of virtual worlds, search engine optimized press releases, social media and incalculable blogs, PR professionals need to develop their technical skills, argues Morgan McLintic.

Going Niche in Croatia

By: Rašeljka Maras Jurièiæ 02/10/2007

Rašeljka Maras Jurièiæ says that you cannot beat the expertise of specialist PR agencies.

Lessons from the Death of a Princess

By: Alan Lane 02/10/2007

Ten years ago Britain mourned the death of Princess Diana, with an unprecedented emotional outburst. The events of the week that followed led many to ask: are those holding the reins of power really in touch with public taste? Alan Lane looks at how her un

Newborn Baby Screening

By: Michele Kling 02/10/2007

Lack of federal standards on health screening tests given to newborn babies triggered an ongoing information campaign targeting parents and policymakers across the US. By Michele Kling.