Thought Leadership Essays

Viewing posts from April, 2022

ITL #470 The war in Ukraine: learnings about trust and media platforms

author"s portrait Governments can be trusted – if they do the right thing. And ‘serious’ news media are proving their worth. By Zsofia Balatoni.

ITL #469 Evolution in the global digital age: tech tools and partnerships

author"s portrait PR agencies that form alliances with other agencies and make smart use of tech tools can deliver great results for their clients. By Valerie Harding.

ITL #468 Indian Premier League: a marketer’s delight

author"s portrait The professional Twenty20 cricket league founded 15 years ago has put sports sponsorship front and centre in India. By Percy Dubash.

ITL #467 Māori Language Moment: Grand Prix winner 2021 IPRA Golden World Awards for Excellence

author"s portrait When covid-19 forced the cancellation of a march in support of the Māori language, the Māori Language Commission created a virtual event that became the biggest event of its kind in history. By Christine L Ammunson.
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