Thought Leadership Essays

Viewing posts from April, 2022

ITL #470 The war in Ukraine: learnings about trust and media platforms

Governments can be trusted – if they do the right thing. And ‘serious’ news media are proving their worth. By Zsofia Balatoni.

ITL #469 Evolution in the global digital age: tech tools and partnerships

PR agencies that form alliances with other agencies and make smart use of tech tools can deliver great results for their clients. By Valerie Harding.

ITL #468 Indian Premier League: a marketer’s delight

The professional Twenty20 cricket league founded 15 years ago has put sports sponsorship front and centre in India. By Percy Dubash.

ITL #467 Māori Language Moment: Grand Prix winner in the 2021 IPRA Golden World Awards for Excellence

When covid-19 forced the cancellation of a march in support of the Māori language, the Māori Language Commission created a virtual event that became the biggest event of its kind in history. By Christine L Ammunson.
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