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ITL #395   At a crossroads: reinventing change and risk management

To act with confidence, decision-makers need to pinpoint and then integrate global expert advice within the framework of scenarios developed under a 360° multi-focal perspective. By Jean-Michel Dumont.

Luxury & CSR in Asia: reconciling apparent contradiction

For businesses focused on the luxury market, CSR initiatives stand a greater chance of success if they occupy a unique niche that resonates with both the brand’s DNA and the particular society in which it operates. By Jean-Michel Dumont.

Destination of intent: the travel and tourism trade and the PR industry

Identifying consumer intent has become key in the fast-changing field of destination marketing. By Jean-Michel Dumont.

Linking Arts and Brands

Arts & Culture has become a key communications platform in China and Asia, writes Jean-Michel Dumont.
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