Thought Leadership Essays

Viewing posts from June, 2026

ITL #684 - Britain's brand problem: finding a narrative fit for the future

By: Richard Morgan Evans 29/06/2026
author"s portrait The new brand needs to tell the world what Britain is becoming, not what it once was. By Richard Morgan Evans.

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ITL #683 Spotting red flags: PR professionals should be board members

By: Sandra Sinicco 22/06/2026
author"s portrait Reputation management and risk spotting expertise is needed in the age of AI. By Sandra Sinicco.

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ITL #682 Korean strawberries and other lessons from Asia: build trust locally, then sell internationally

By: Illka Gobius 15/06/2026
author"s portrait Trust is earned first in a small circle, then it radiates outward, carried by the people at the centre. By Illka Gobius.

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ITL #681   AI is reshaping brand influence: raising the stakes for Comms teams

By: Frédéric François 08/06/2026
author"s portrait Nearly half of communications professionals say AI helps them produce content more efficiently, but the tradeoffs are becoming harder to ignore. By Frédéric François.

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ITL #680 Public relations for social justice: now more than ever “we give voice”

By: Christopher D. Cathcart 01/06/2026
author"s portrait Use your skills, in part, to improve people’s lives whenever and wherever you can. By Christopher D. Cathcart.

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