Thought Leadership Essays

Viewing posts from February, 2018

ITL #259 IPRA Golden World Awards: the impact of winning

The IPRA Golden World Awards for Excellence 2018 has opened for entries. What did success mean for last year’s GWA Grand Prix winner Weber Shandwick? By Rob Gray.

ITL #258 Content Marketing: Measurement and Analysis

To track and measure content marketing effectiveness, marketers should focus on applying metrics in six different areas. By Ina Nikolova.

ITL #257 The importance of trust in brand loyalty: building customer relationships through doing good

A new model of brand citizenship has emerged that calls for companies to demonstrate they have the best interests of their customers and employees at heart. By Anne Bahr Thompson.

ITL #256 Ways of listening: how we pay attention shapes what emerges

Insight comes from listening in a way that bridges the gap between our own mindset and that of others. By Monique Hendriks.
Welcome to IPRA


Authors

Follow IPRA: