Thought Leadership Essays

Measuring PR: how do we get it right?

IPRA President 2012 Johanna McDowell raises some crucial questions in relation to measuring the impact and effectiveness of communications activities.

Golden rules for PR in the Middle East

Kuwait-based PR agency head Fawaz Al-Sirri lists four fundamental things that newcomers to communications in the Middle East need to know.

Scenario thinking gives the edge in communication

hen it comes to communication, scenario thinking helps predict how certain situations may develop and how the organisation should communicate on them. By Ernst Moeksis.

Purposeful brands and companies: the power to ignite

Only brands with a strong purpose can really connect with today’s highly influential "citizen" consumers, says Carol L. Cone.

Two worlds...one message

IPRA President 2012 Johanna McDowell says that the organization’s growth and rising incidence of practitioners from emerging economies in its membership must be regarded in an entirely positive light.
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