Viewing posts from December, 2019

ITL #351   Henry Schein: delivering a brand story across language and cultural barriers

Health care solutions provider Henry Schein works hard to ensure consistency in the way its “Rely on us” brand promise is delivered internationally. By Ann Marie Gothard.

ITL #350   Repositioning our industry: time to call ourselves reputation managers

Reputation management must be established as a core management discipline, not a communications function. And we have to get better at telling our clients and organisations what they need. By Tony Langham.

ITL #349   Right to PR counsel: resolving the Hong Kong dilemma

PR consultancies declined to work on a global image campaign for the Hong Kong government. Was this the right decision? Or should they have behaved more like lawyers? By Senjam Raj Sekhar.

ITL #348 -  Measuring effectiveness: a communications challenge

Metrics can be as customized as needed. But if tailored ones are to work well, you have to know what you want to find. By Barbrha Ibáñez
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