News

Viewing posts from December, 2019

ITL #349   Right to PR counsel: resolving the Hong Kong dilemma

PR consultancies declined to work on a global image campaign for the Hong Kong government. Was this the right decision? Or should they have behaved more like lawyers? By Senjam Raj Sekhar.

ITL #348 -  Measuring effectiveness: a communications challenge

Metrics can be as customized as needed. But if tailored ones are to work well, you have to know what you want to find. By Barbrha Ibáñez
Welcome to IPRA


Authors

Follow IPRA: