Thought Leadership Essays

ITL #284 - Reputation in the aftermath of Grenfell: how ‘trial by media’ can crack the hero brand’s halo

By: George Noon 27/08/2018

The narrative blame game that unfolded following the Grenfell Tower catastrophe offers important communication lessons and underlines that even highly respected organisations are vulnerable to reputational damage. By George Noon.

ITL #283 - Strategies for influencing EU policy: Public Affairs in a consensus-driven environment

By: Wes Himes 20/08/2018

The nature of the EU, with its strong focus on the everyday work of committees and working groups and the fact that legislation can only be brought forward by an unelected Commission, leads to an approach that is more technocratic than party political. By Wes Himes.

ITL #282 PR trends research: 10 key insights from the European Communication Monitor 2018

By: Dejan Verčič and Ansgar Zerfass 13/08/2018

Maintaining trust, workplace stress and fake news are three of the issues to figure large in this year’s comprehensive ECM research among European communicators. By Dejan Verčič (pictured) and Ansgar Zerfass.

ITL #281  - Leaping into the future that is blockchain technology: what PRs need to know

By: Candice Teo 06/08/2018

In order to communicate tech company brands credibly and effectively, PR practitioners must understand highly significant new technologies such as blockchain. By Candice Teo.