Thought Leadership Essays

ITL #301 Advocacy communications: lessons from Bulgaria’s rejection of the Istanbul Convention

By: Maria Gergova 08/01/2019

Advocacy communications within a larger advocacy strategy should always start with strategic framing analysis of major news media sources. By Maria Gergova-Bengtsson and Georgi Ivanov.

My Year of Promoting Positive PR

By: Maria Gergova 17/12/2009

In her final letter to the readers of Frontline, IPRA President 2009 Maria Gergova assesses her legacy in the role, ponders what she has learnt and highlights the importance of positive communication.

PR in times of crisis – From austerity to opportunity

By: Maria Gergova 15/10/2009

Maria Gergova looks forward excitedly to the IPRA Summit and Golden World Awards ceremony taking place at the end of this month.

Global Reach, Regional Leadership

By: Maria Gergova 13/08/2009

Maria Gergova highlights several important IPRA initiatives and events that underline the organisation’s pivotal role in providing intellectual leadership and professional development opportunities for PR practitioners around the world.

Is traditional PR disappearing?

By: Maria Gergova 11/04/2009

IPRA President 2009 Maria Gergova recounts some of the high points from a fascinating conference held in Bulgaria on the rise and changing nature of online media.

PR in Interesting Times

By: Maria Gergova 10/02/2009

Maria Gergova celebrates the sweeping changes of the past two decades brought about by the digital revolution and fall of Communism in Eastern Europe, while also assessing the challenges facing Public Relations professionals at this difficult time in the g