Thought Leadership Essays

ITL #557   No really, it’s not about you: a health insurance lesson from Mexico

author"s portrait PR can play a crucial role in making essential services relevant in growth markets. By Roger Darashah.

ITL #249 Back to the future: PR must return to its ‘earned roots’ for a place at the integrated table

author"s portrait Although the PR industry is squeezed by competition from many fronts, earned media retains its power. Delivering this is what sets PR apart. By Roger Darashah.
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