Thought Leadership Essays

Viewing posts from June, 2023

ITL #530   Brands are a catalyst: reimagining the African brand narrative

author"s portrait African brands have long been overshadowed by those from elsewhere. It’s time to move the needle. By Thebe Ikalafeng.

ITL #529   Striking a balance: telling local stories through a global lens

author"s portrait How do you create a unified corporate narrative while staying sensitive to regional and even local identities? By Emily Teitelbaum.

ITL #528   Сooperate rather than compete: how PR pros should apply AI tools

author"s portrait AI is here to stay. Let’s cooperate rather than compete and maximise the benefits PR pros can get from the newest technologies. By Mary Poliakova

ITL #527   Musings about trees and shadows: influencers and reputation

author"s portrait Incorporating digital influence into PR activities continues to pose risks. By Paulo Andreoli
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