Thought Leadership Essays

Viewing posts from January, 2026

ITL #660 Marketing in MENA: time to discard a damaging mindset

author"s portrait The Middle East isn’t a recycling bin for marketing; it needs to start with a blank sheet of paper. By Louay Al-Samarrai.

ITL: 659 Flexibility across borders: the case for the virtual agency

author"s portrait As technology accelerates and global conditions remain volatile, the virtual agency model offers mid-sized companies a cost-effective way to communicate. By Ulrich Gartner.
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